Ambition 2012: AXA Strengthens Its Brand Strategy With the Launch of a New Signature
May 28 2008 - 5:38PM
PR Newswire (US)
PARIS, May 28 /PRNewswire-FirstCall/ -- AXA is halfway to Ambition
2012; its company-wide project launched in 2004 which aims to make
AXA the preferred company of its clients, employees and
shareholders. Today, AXA is enhancing its brand strategy by
adopting a new signature which illustrates its determination to
meet its clients' needs through tangible proof and to establish
with them the foundations of a real and lasting relationship based
on trust. A WORLDWIDE ANALYSIS OF CLIENTS' NEEDS For over a year,
in the 10 main markets in which AXA does business, we conducted an
in-depth review, interviewing almost 100,000 people (clients,
employees and distributors) in order to better understand their
expectations towards the financial services industry. The answers
were unanimous. Whatever the market, the product or the
distribution channel, the clients do not want more promises, but
action and concrete facts, proof of quality of advice, service and
welcoming attitude. Their wish is to have a partner who is
available, attentive and reliable and with whom they can build a
lasting relationship of trust. They view our industry as unable to
give a satisfying answer to their expectations. By reinforcing its
brand strategy, illustrated by a new signature, AXA demonstrates
its determination to take these expectations into account and its
commitment to bringing its clients solutions based on proof. AXA
COMMITS TO GIVE ITS CLIENTS TANGIBLE PROOF AXA is strengthening its
brand strategy by adopting a new signature which will rally all
employees: redefining / standards. This is designed to give its
clients more tangible proof of the quality of its service, the
relevance of its advice and its ability to offer products which
will meet their needs. In the coming months, all the subsidiaries
of the AXA Group worldwide will adopt and launch this new brand
signature locally. Henri de Castries, Chairman of the Management
Board of AXA, said: "We are halfway to our company-wide project
Ambition 2012 which aims to make AXA the preferred company of its
clients, employees and shareholders. The brand strategy we announce
today is a step forward in this approach. Without arrogance, but
with determination, we want to bring our customers the proof they
were right to trust us. Their trust can not be decreed. It must be
won by showing we deliver on our commitments." * * * About AXA AXA
Group is a worldwide leader in Financial Protection. AXA's
operations are diverse geographically, with major operations in
Europe, North America and the Asia/Pacific area. AXA had Euro 1,281
billion in assets under management as of December 31, 2007. For
full year 2007, IFRS revenues amounted to Euro 94 billion, IFRS
underlying earnings amounted to Euro 4,963 million and IFRS
adjusted earnings to Euro 6,138 million. The AXA ordinary share is
listed on compartment A of Euronext Paris under the ticker symbol
CS (ISIN FR0000120628 - Bloomberg: CS FP - Reuters: AXAF.PA). The
American Depository Share is also listed on the NYSE under the
ticker symbol AXA. This press release is available on the AXA Group
website: http://www.axa.com/. DATASOURCE: AXA Group CONTACT: AXA
Investor Relations, Etienne Bouas-Laurent, +33-1-40-75-46-85, or
Paul-Antoine Cristofari, +33-1-40-75-73-60, or Emmanuel Touzeau,
+33-1-40-75-49-05, or AXA Media Relations, Christophe Dufraux,
+33-1-40-75-46-74, or Clara Rodrigo, +33-1-40-75-47-22, or Laurent
Secheret, +33-1-40-75-48-17, or Armelle Vercken, +33-1-40-75-46-42
Web site: http://www.axa-equitable.com/ http://www.axa.com/
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