AXA Equitable Web Site Offers Financial Tools to Navigate Life Events
April 23 2008 - 9:24AM
PR Newswire (US)
New Site Encourages Informed Engagement in Financial Planning
Process NEW YORK, April 23 /PRNewswire-FirstCall/ -- Today AXA
Equitable announces the launch of its redesigned web site --
http://www.axa-equitable.com/. Enhancements to the online
experience include the creation of a Life Events Learning Center,
where visitors can find strategies and support to help them
understand the important financial considerations at each stage of
life, such as benefit considerations when landing a new job, caring
for aging parents and transferring accumulated wealth. The dynamic
new site also features a personal dimension with real AXA Equitable
clients sharing their own financial experiences and employees
talking about what it's like to work for the company. "We've made
it easier for prospects and job applicants to get to know AXA
Equitable and clients to stay connected with us," says Barbara
Goodstein, Chief Innovation Officer and Chief Marketing Officer of
AXA Equitable. "We're bringing visitors and clients closer to the
information they need to make smart financial decisions. The
redesign also encourages client engagement by adding comprehensive
product education content, interactive modules, and making the
client login, customer service and financial professional contact
information available on every page." A Multi-Tier Web Strategy
Today's http://www.axa-equitable.com/ redesign announcement is part
of the company's multi-tiered Internet strategy. In March 2008, the
company announced the launch of Performance, a new online
analytical and research tool that helps financial professionals
doing business with AXA Equitable make faster, informed decisions
about their client's variable life insurance and variable annuity
investment portfolio choices. "Our enhanced
http://www.axa-equitable.com/ site now serves as the core platform
for additional upgrades to be rolled out this year, culminating in
the 2009 consolidation of all company Web traffic through the
common http://www.axa-equitable.com/ entry point," said Connie
O'Brien, Vice President of Internet Strategy & Development.
About AXA Equitable In business since 1859, AXA Equitable Life
Insurance Company is a leading financial protection company and one
of the nation's premier providers of life insurance, annuity, and
investment products and services. AXA Equitable's assets under
management totaled $888.6 billion as of December 31, 2007. The
company's products and services are distributed to individuals and
business owners through its retail distribution channel AXA
Advisors, LLC; to the financial services market through its
wholesale distribution channel, AXA Distributors, LLC; and to
corporations and their employees through its corporate distribution
channel, Corporate Markets. AXA Equitable, a subsidiary of AXA
Financial Inc., is part of the global AXA Group, a worldwide leader
in financial protection strategies and wealth management. AXA
Group's operations are geographically diverse, with major
operations in Europe, North America, and the Asia/Pacific region.
AXA Group is listed as the 15th largest company in the world on the
2007 Fortune Global 500 list (based on revenues). It had $1.87
trillion in assets under management as of December 31, 2007. Listed
on the Paris Stock Exchange, the AXA ordinary share trades under
the symbol AXA. The AXA American Depositary Share is listed on the
New York Stock Exchange under the ticker symbol AXA. AXA Equitable
is a sponsor of the Variable Annuities Knowledge Center
(http://www.variableannuityfacts.org/), an online resource aimed at
helping consumers understand the facts surrounding variable
annuities. The Variable Annuities Knowledge Center is operated by a
stand-alone, non-profit organization and is overseen by an
independent advisory board. GE-43991 (4/08) DATASOURCE: AXA
Equitable CONTACT: Discretion Winter of AXA Equitable,
+1-212-314-2968, Web site: http://www.axa-equitable.com/
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