New Site Encourages Informed Engagement in Financial Planning Process NEW YORK, April 23 /PRNewswire-FirstCall/ -- Today AXA Equitable announces the launch of its redesigned web site -- http://www.axa-equitable.com/. Enhancements to the online experience include the creation of a Life Events Learning Center, where visitors can find strategies and support to help them understand the important financial considerations at each stage of life, such as benefit considerations when landing a new job, caring for aging parents and transferring accumulated wealth. The dynamic new site also features a personal dimension with real AXA Equitable clients sharing their own financial experiences and employees talking about what it's like to work for the company. "We've made it easier for prospects and job applicants to get to know AXA Equitable and clients to stay connected with us," says Barbara Goodstein, Chief Innovation Officer and Chief Marketing Officer of AXA Equitable. "We're bringing visitors and clients closer to the information they need to make smart financial decisions. The redesign also encourages client engagement by adding comprehensive product education content, interactive modules, and making the client login, customer service and financial professional contact information available on every page." A Multi-Tier Web Strategy Today's http://www.axa-equitable.com/ redesign announcement is part of the company's multi-tiered Internet strategy. In March 2008, the company announced the launch of Performance, a new online analytical and research tool that helps financial professionals doing business with AXA Equitable make faster, informed decisions about their client's variable life insurance and variable annuity investment portfolio choices. "Our enhanced http://www.axa-equitable.com/ site now serves as the core platform for additional upgrades to be rolled out this year, culminating in the 2009 consolidation of all company Web traffic through the common http://www.axa-equitable.com/ entry point," said Connie O'Brien, Vice President of Internet Strategy & Development. About AXA Equitable In business since 1859, AXA Equitable Life Insurance Company is a leading financial protection company and one of the nation's premier providers of life insurance, annuity, and investment products and services. AXA Equitable's assets under management totaled $888.6 billion as of December 31, 2007. The company's products and services are distributed to individuals and business owners through its retail distribution channel AXA Advisors, LLC; to the financial services market through its wholesale distribution channel, AXA Distributors, LLC; and to corporations and their employees through its corporate distribution channel, Corporate Markets. AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA Group, a worldwide leader in financial protection strategies and wealth management. AXA Group's operations are geographically diverse, with major operations in Europe, North America, and the Asia/Pacific region. AXA Group is listed as the 15th largest company in the world on the 2007 Fortune Global 500 list (based on revenues). It had $1.87 trillion in assets under management as of December 31, 2007. Listed on the Paris Stock Exchange, the AXA ordinary share trades under the symbol AXA. The AXA American Depositary Share is listed on the New York Stock Exchange under the ticker symbol AXA. AXA Equitable is a sponsor of the Variable Annuities Knowledge Center (http://www.variableannuityfacts.org/), an online resource aimed at helping consumers understand the facts surrounding variable annuities. The Variable Annuities Knowledge Center is operated by a stand-alone, non-profit organization and is overseen by an independent advisory board. GE-43991 (4/08) DATASOURCE: AXA Equitable CONTACT: Discretion Winter of AXA Equitable, +1-212-314-2968, Web site: http://www.axa-equitable.com/

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