SAN FRANCISCO, Sept. 15, 2015 /PRNewswire/ -- Diamond Foods,
Inc. (Nasdaq: DMND) ("Diamond") announced today that it has entered
into a long-term strategic alliance agreement with Walt Disney
World Resort and Disneyland Resort tied to its Pop Secret brand
premium popcorn. Pop Secret popcorn is now the official popcorn of
Walt Disney World Resort in Florida and Disneyland Resort in California.
Diamond Foods also plans to advertise on Disney-owned channels
like ABC Family and the Disney Channel. Retail promotions, on-pack
sweepstakes and digital content creation are all ways in which Pop
Secret popcorn expects to work with Disney.
"We have been looking for an alliance that is in-line with our
core brand values and we couldn't be more delighted to announce
this relationship with Walt Disney World Resort and Disneyland
Resort," said Burke Raine, Vice President of Marketing, Snacks, at
Diamond. "Pop Secret popcorn and Disney both have deep associations
with movies and encourage lasting memories shaped by fun family
activities."
As part of the relationship, Disney will begin selling freshly
popped Pop Secret popcorn at popcorn carts throughout Walt Disney
World Resort and Disneyland Resort. The Pop Secret brand will
also become the title sponsor of the nightly Fantasmic! Show at
Disney's Hollywood Studios at the Walt Disney World Resort and
plans to sponsor movie nights held at many of Disney's resort
hotels.
About Pop Secret® Popcorn
Since 1984, the Pop Secret®
brand has been offering popcorn fans a quality product. Once
popped, our premium popcorn kernels are ready to customize and
capture all your favorite toppings. Pop Secret® is committed to
providing popcorn lovers with a convenient and delicious snack for
wherever and whenever they want it – whether settling down on the
couch to watch a movie at home or enjoying a snack together! For
more information about Pop Secret, please visit
http://www.popsecret.com/.
About Diamond Foods
Diamond Foods is an innovative
packaged food company focused on building and energizing brands
including Kettle Brand® chips, Emerald® snack nuts, Pop Secret®
popcorn, and Diamond of California® nuts. Diamond's products are
distributed in a wide range of stores where snacks and culinary
nuts are sold. For more information, visit the Company's corporate
web site: http://www.diamondfoods.com.
About Walt Disney Parks and
Resorts
More than 50 years ago, Walt Disney created a new kind of entertainment
families could experience together, immersed in detailed
atmospheres and vibrant storytelling. His vision now includes a
collection of five of the world's leading family vacation
destinations – Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort,
Lake Buena Vista, Fla.; Tokyo
Disney Resort, Urayasu,
Chiba, Japan; Disneyland Paris,
Marne-la-Vallée, France; and Hong
Kong Disneyland Resort, located on Lantau Island. A sixth resort,
Shanghai Disney Resort, is currently under construction in Pudong
New District, Shanghai. In
addition, Walt Disney Parks and
Resorts includes the world-class Disney Cruise Line; Disney
Vacation Club; Adventures by Disney, a guided group vacation
experience to some of the world's most popular destinations; and
Walt Disney Imagineering, which creates and designs all Disney
parks, resorts, cruise ships, entertainment and attractions.
Note Regarding Forward Looking Statements
This press release includes forward-looking statements that are
based on Diamond current expectations and assumptions only as of
the date of this press release. These forward-looking
statements, including statements about the expected benefits,
aspects and duration of the new partnership as well as statements
regarding new products, are subject to certain risks and
uncertainties that could cause actual results to differ materially
from the potential results discussed in the forward-looking
statements. In particular, these forward-looking statements
could be affected by a variety of factors including: Disney rights
to approve specific promotions, sweepstakes, content or events;
contractual disputes or disagreements; partnership termination
rights, including in event of change of control; operational issues
at Disney Parks; new product development efforts and compliance
with the Disney Nutritional Guidelines; effectiveness of
advertising, marketing and promotional programs; delays,
increased costs or challenges in implementing our business
strategies; disruptions in our supply chain; competitive dynamics
in the consumer foods industry and the markets for our products,
including new product introductions; consumer acceptance of new
products and product improvements; changes in the legal and
regulatory environment; and changes in consumer preferences and
demand for our products. We do not undertake any obligation
to update forward-looking statements to reflect events or
circumstances occurring after the date of this press release.
Contacts:
Investors:
ICR
Katie Turner
(415) 230-7952
Media:
Cat Taggart
Edible Inc. (for Pop Secret)
(415) 486-3240
Cat.Taggart@edible-inc.com
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SOURCE Diamond Foods, Inc.