Toluna announces 'AI Everywhere' strategy to transform research and insights impact
July 25 2024 - 3:30AM
Business Wire
Global market research and insights leader Toluna has announced
its 'AI Everywhere' strategy, marking a significant step in the
company's mission to provide on-demand access to unparalleled
insights.
AI Everywhere embodies the advancement of years of effort and
experience using machine learning and AI to enhance the company's
solutions, platform, and data. AI has been at the core of the
business, helping Toluna deliver better, faster, and deeper
insights for almost a decade. With the recent acquisitions of
MetrixLab and GutCheck Toluna now benefits from a combined vision
and strengthened AI capabilities, enabling the company to help
clients grow their brands and businesses like never before.
Toluna's AI Everywhere strategy incorporates delivering superior
client insights, ensuring unparalleled data quality, and increasing
efficiency through AI-elevated platforms and tools. Explaining the
motive behind this holistic strategy, Frederic-Charles Petit,
CEO of Toluna, commented, “At Toluna, we believe that the power
of artificial intelligence is best unlocked when combined with
human intelligence and expertise and made accessible via a
user-friendly ecosystem of platforms and tools. We call this
augmented intelligence.”
By focusing on this intersection of AI, human intelligence, and
user interface, Toluna has already delivered significant added
value to clients. Data quality has risen notably through AI-based
detection of low-quality respondents and pre-survey checks. Brands
have unlocked deeper insights thanks to a suite of AI-enabled
solutions.
Toluna's existing solution and platform ecosystem, which
includes AI copy and pack testing solutions, has been expanded with
the addition of SmartCloud and impressive synthetic data
capabilities for boost samples for low incidence audiences.
Above and beyond the solutions and platform ecosystem, Toluna
prides itself on its transparent use of AI. Toluna tackles client
and industry concerns about AI being a black box with clear
explanations of how AI is being used. A testament to this is
Toluna’s introduction of AI model trust cards: a standardized
template used to explain key details of each AI model – goals,
inputs/outputs, security, validation, guardrails, and any known
limitations.
“This is only the beginning,” continued Petit. “Toluna continues
to be at the forefront of blending emerging technologies with our
industry-leading human expertise to deliver the best possible
experiences and outcomes for our clients. Exciting upcoming
developments in conversational AI, synthetic data, and bot
detection will ensure that all areas of our business continue to
deliver deeper insights and higher quality data.”
For further details about Toluna’s AI Everywhere strategy and to
stay apprised of upcoming launches and enhancements, please visit
https://tolunacorporate.com/ai-is-everywhere/.
About Toluna
Toluna empowers leading brands and agencies to conduct research
without limits by unifying the best of technology, the best of
research science, the best of global panel, and made-to-measure
service to scale your business.
Toluna is powered by 2650 employees worldwide, delivering
critical insights in over 90 markets to many of the world’s most
renowned brands and agencies. Together, we strive to push the field
of market research toward a better tomorrow.
About MetrixLab
MetrixLab is a fast-growing global market research and insights
company that is challenging the status quo of insights. By blending
evolving technology with passionate experts, MetrixLab helps global
and local brands to drive more impact, and forges partnerships to
drive sustainably equitable growth. From creative testing to brand
tracking, and packaging to e-commerce optimization, MetrixLab’s
range of solution suites adapts to fit all types of budgets,
timelines, and business needs.
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Scott Axcell Scott.Axcell@Toluna.com