World’s largest independent health agency
welcomes new Gold, Silvers, and Bronze to its growing pride of
Lions for ‘Voice 2 Diabetes,’ ‘American Cancer Story,’ and
‘47’
Klick Health more than tripled the number of Lions it’s picked
up over the past couple days at the Cannes Lions Festival of
Creativity, earning an Innovation Grand Prix, three Entertainment
Lions (a Gold, a Silver, and a Bronze), and a Silver Lion for
Digital Craft. After earning a Gold in Pharma and a Bronze in
Health & Wellness earlier this week, Klick’s latest honors
bring its Cannes tally to seven thus far.
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Klick Health more than tripled the number
of Lions it’s picked up over the past couple days at the Cannes
Lions Festival of Creativity, earning an Innovation Grand Prix,
three Entertainment Lions (a Gold, a Silver, and a Bronze), and a
Silver Lion for Digital Craft. After earning a Gold in Pharma and a
Bronze in Health & Wellness earlier this week, Klick’s latest
honors bring its Cannes tally to seven thus far. (Photo: Business
Wire)
Last night, after receiving the coveted Innovation Grand Prix
for ‘Voice 2 Diabetes’, Klick Co-Founder and Chairman Leerom Segal
said, “We our incredibly proud of the lifesaving innovations
arising from Klick Labs and all our Klicksters who’ve been on this
remarkable machine-learning journey. It began over a decade ago,
before AI was sexy, and was entirely incubated in our lab against a
legitimate market gap. We invested years of effort in this area
with clinical trials made even more challenging through the
pandemic. By remaining hyper-focused, embracing our hacker roots,
and prioritizing outcomes over optics, our team didn’t just make
diabetes screening ambient and accessible through a simple app,
they invented a practical way to help the millions of people across
the globe who have diabetes, but don’t know it.”
‘Voice 2 Diabetes’ is a smartphone app that turns voice samples
into an equitable life-saving tool using AI to detect Type 2
diabetes through subtle vocal changes imperceptible to the human
ear. Currently in submission with Health Canada as Software as a
Medical Device (SaMD), ‘Voice 2 Diabetes’ also took home a Gold
Pharma Lion on Monday.
At a press conference yesterday, Innovation Lions Jury President
Diego Machado said, “The Innovation category consistently offers a
glimpse into the future, transforming ideas into tangible
realities...This year, the jury faced an exceptionally competitive
range of contenders...In such a competitive year, one particular
entry stood out to the Jury. This groundbreaking piece combines
years of technological and medical research into a seamless user
experience. Its excellence not only earns today’s top award but
also paves the way for a new frontier in medical, mobile, and
democratic access to healthcare.”
Inspired by culture of experimentation
Agency Chief Creative Officer Rich Levy said, “I joined Klick
five years ago because I was looking for new and innovative ways to
solve impossible problems in health and help propel creative to new
heights. Receiving an Innovation Grand Prix plus Lions in
Entertainment and Digital Craft is huge recognition of what makes
Klick different. It also pays tribute to the incomparable,
world-class team of Klicksters who bring it everyday and never stop
believing in the power of creativity.”
On Tuesday, Klick won two Entertainment Lions – a Gold and
Silver – for 'American Cancer Story,' the film it created for
Change the Ref, an organization founded by the parents of Joaquin
Oliver, who was tragically killed in the Parkland school shooting.
The shocking coming-of-age short spotlights horrifying CDC
statistics attributing cancer and gun violence as the number three
and number one killers of children and teens in the U.S. It was
co-written and directed by José Padilha, and produced by Taking
Over Films, with original score by Maroon 5's James Valentine and
VFX by Pierre Buffin.
According to Strategy magazine, Entertainment Jury President
Geoffrey Edwards said ‘American Cancer Story’ “was probably the
best demonstration of brand collaboration that we saw out of just
about every piece of work. The twist at the very end was one that
we all loved, and we didn’t see it coming.”
Klick also received a Silver Digital Craft Lion and a Bronze
Entertainment Lion for the animated film '47.' Produced for Café
Joyeux, a global family of cafe-restaurants that hires and trains
people with intellectual and developmental disabilities, the film
was inspired by the journey of a boy with Down syndrome. Klick
co-created the film with Zombie Studio, Canja Audio Culture, and
the Down syndrome community. It also won a Bronze Health &
Wellness Lion on Monday.
Klick’s Latest Cannes Results
INNOVATION
- GRAND PRIX: Voice 2 Diabetes - KVI Brave Fund Inc: Early-Stage
Technology
PHARMA
- GOLD LION: Voice 2 Diabetes - KVI Brave Fund Inc: Non-Regulated
- Innovative Use of Technology: Patient or Healthcare Professional
- Creative Data
- SHORTLIST: Voice 2 Diabetes - KVI Brave Fund Inc: Non-Regulated
- Innovative Use of Technology: Patient or Healthcare Professional
- Healthcare Product Innovation
HEALTH & WELLNESS
- BRONZE LION: 47 - Café Joyeux: Health Awareness & Advocacy
- Brand-Led Education & Awareness - Film Craft: Production
Design/Art Direction
ENTERTAINMENT
- GOLD LION: American Cancer Story - Change The Ref: Partnerships
- Brand Partnerships, Sponsorships & Collaborations
- SILVER LION: American Cancer Story - Change The Ref: Branded
Content - Fiction Films: Up to 5 Minutes
- BRONZE LION: 47 - Café Joyeux: Challenges & Breakthroughs -
Social Behavior & Cultural Insight
- SHORTLIST: American Cancer Story - Change The Ref: Challenges
& Breakthroughs - Social Behavior & Cultural Insight
DIGITAL CRAFT
- SILVER LION: 47 - Café Joyeux: Form - Motion Graphics Design
& Animation
FILM
- SHORTLIST: 47 - Café Joyeux: Online Film Sectors - Travel,
Leisure, Retail, Restaurants & Fast Food Chains
- SHORTLIST: 47 - Café Joyeux: Culture & Context - Challenger
Brand
- SHORTLIST: American Cancer Story - Change The Ref: Viral
Film
- SHORTLIST: American Cancer Story - Change The Ref: Screens
& Events
- SHORTLIST: American Cancer Story - Change The Ref: Culture
& Context - Single-Market Campaign
FILM CRAFT
- SHORTLIST: 47 - Café Joyeux: Production - Production Design/Art
Direction
- SHORTLIST: 47 - Café Joyeux: Post-Production - Animation
On Monday, Klick was also ranked the world’s overall number-two
Healthcare Agency and number-two Healthcare Network of the Year for
the second consecutive year.
About Klick Health
Klick Health is the world’s largest independent
commercialization partner for life sciences, focused on hacking the
boundaries of health by developing, launching, and supporting life
sciences brands to achieve their full potential. The agency
provides best-in-class marketing and advertising, media strategy
and purchasing, medical affairs and medical communications, value
and market access services, as well as enterprise omnichannel
enablement among its specialized offerings. Klick’s client service
is rooted in deep medical and scientific understanding, enabled by
over 185 post-graduate, in-house medical experts; unrivaled
decision sciences capabilities; and innovative, results-driven
creative that has made it one of the most-awarded advertising
agencies on the planet.
In 2023, Klick won 160 top creative honors and seven agency
distinctions from the most respected advertising awards shows,
including Clio Health Independent Agency of the Year, London
International Awards’ Global and North American Independent Health
Agency of the Year; and Cannes Lions’ #2 Healthcare Agency, #2
Healthcare Network, and #10 Independent Agency of the Year. Klick
is also consistently ranked a Best Managed Company, Great Place to
Work, Best Workplace for Women, Best Workplace for Inclusion, Best
Workplace for Professional Services, Most Admired Corporate
Culture, and a FORTUNE Best Workplace in Advertising.
Established in 1997, Klick Health (including Klick Katalyst and
btwelve) has offices in New York, Philadelphia, Toronto, London,
São Paulo, and Singapore. It is part of the Klick Group of
companies, which also includes Klick Media Group, Klick Applied
Sciences (including Klick Labs), Klick Consulting, Klick Ventures,
and Sensei Labs. Follow Klick Health on LinkedIn and for
more information on joining Klick, go to
careers.klick.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240621211298/en/
Press Contact For more information, please contact Marisa
McWilliams at pr@klick.com or (416) 214-4977