NEW
YORK, June 19, 2024 /PRNewswire/ -- The global
toothpaste market size is estimated to grow by USD 2.3 billion from 2024-2028, according to
Technavio. The market is estimated to grow at a CAGR of 2.08%
during the forecast period. Growing awareness of oral and dental
health is driving market growth, with a trend towards increasing
focus among vendors on launching new products. However, high
adoption of homemade remedies and alternative products poses a
challenge. Key market players include 3M Co., Amway Corp., Archer Daniels Midland Co.,
Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India
Ltd., Dr. Fresh LLC, GC Corp., GlaxoSmithKline Plc, Henkel AG and
Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson
Services Inc., Lion Corp., Natura and Co Holding SA, Orkla ASA,
Patanjali Ayurved Ltd., Perrigo Co. Plc, Sunstar Suisse SA, The
Procter and Gamble Co., and Unilever PLC.
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Distribution Channel
(Offline and Online), Type (Conventional, Herbal, and Whitening and
sensitive), and Geography (APAC, North America, Europe, South
America, and Middle East and Africa)
|
Region
Covered
|
APAC, North America,
Europe, South America, and Middle East and Africa
|
Key companies
profiled
|
3M Co., Amway Corp.,
Archer Daniels Midland Co., Church and Dwight Co. Inc., Colgate
Palmolive Co., Dabur India Ltd., Dr. Fresh LLC, GC Corp.,
GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Himalaya Global
Holdings Ltd., Johnson and Johnson Services Inc., Lion Corp.,
Natura and Co Holding SA, Orkla ASA, Patanjali Ayurved Ltd.,
Perrigo Co. Plc, Sunstar Suisse SA, The Procter and Gamble Co., and
Unilever PLC
|
Key Market Trends Fueling Growth
The toothpaste market is witnessing an uptick in new product
launches by vendors. This trend is fueled by consumer preferences
and competition. Companies are innovating with health-enhancing
ingredients, such as natural extracts and advanced compounds,
addressing specific oral health concerns like sensitivity, gum
protection, and whitening. Unique flavors and eco-friendly
packaging are also gaining popularity. In 2023, Colgate relaunched
Colgate Strong Teeth Toothpaste with Arginine technology, enhancing
calcium deposition. Lion Corp. Introduced Dent Health Medicated
Toothpaste DX, designed to prevent periodontitis and cavities.
These new offerings are expected to boost the global toothpaste
market.
The toothpaste market is experiencing significant growth with
various brands offering innovative solutions. Dental sensors and
technology are trending, providing consumers with real-time
feedback on their brushing habits. Sensitivity toothpastes are
popular, catering to those with sensitive teeth. Probiotic
toothpastes are gaining traction, promoting oral health by
introducing beneficial bacteria. Consumers are also drawn to
natural and eco-friendly toothpastes, made with essential oils and
biodegradable packaging. Producing toothpastes with fluoride and
whitening properties continues to be in demand. Overall, the
toothpaste industry is thriving, offering a wide range of options
to meet diverse consumer needs.
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Market Challenges
- The global toothpaste market faces challenges from the use of
alternative oral care products, particularly in rural areas of
developing countries. Homemade remedies and natural alternatives,
such as charcoal, sesame oil, coconut oil, and Azadirachta indica
(neem), are widely adopted. Manufacturers respond by promoting
modern oral care habits to expand their customer base and boost
revenue. The high adoption of these alternatives may limit
toothpaste market growth during the forecast period.
- The toothpaste market faces several challenges. Consumers
demand a wide range of products, from cavity protection to
whitening and fresh breath. Keeping up with these expectations
requires continual product development and innovation.
Additionally, regulatory requirements and changing consumer
preferences can impact sales. For instance, some consumers prefer
natural or organic toothpastes, while others prioritize
affordability. Furthermore, the market is competitive, with many
players vying for market share. Proper marketing strategies and
effective distribution channels are essential to stand out in this
market. Overall, the toothpaste industry requires adaptability and
a strong focus on consumer needs to thrive.
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challenges - Download a Sample Report
Segment Overview
This toothpaste market report extensively covers market
segmentation by
- Distribution Channel
- Type
- 2.1 Conventional
- 2.2 Herbal
- 2.3 Whitening and sensitive
- Geography
- 3.1 APAC
- 3.2 North America
- 3.3 Europe
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Offline- The toothpaste market experiences consistent
growth due to increasing consumer awareness and preference for oral
hygiene. Major players like Colgate-Palmolive and Unilever dominate
the market, offering a wide range of toothpaste varieties catering
to diverse consumer needs. Supermarkets and online retailers stock
these products, ensuring easy accessibility for consumers. Dental
professionals' recommendations and advertising contribute
significantly to sales. Overall, the toothpaste market remains a
stable and profitable business sector.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data (2018 -
2022) - Download a Sample Report
Research Analysis
The toothpaste market encompasses a wide range of oral health
products designed to promote overall teeth health and address
various mouth-related conditions. These products cater to the needs
of consumers seeking solutions for dental health issues such as
cavities, gum diseases, and oral cancer. Key ingredients include
nanotechnology with nano-hydroxyapatite for enamel repair and
sensitivity relief, fluoride for cavity prevention, and herbal
extracts for cosmetic whitening and gum care. Premium and
specialized toothpastes employ smart technologies to enhance the
user experience and provide health benefits beyond basic oral
hygiene. Industry applications extend beyond personal use, with
toothpaste finding use in dental clinics and professional whitening
treatments.
Market Research Overview
The toothpaste market encompasses a wide range of dental hygiene
products designed to promote oral health and prevent cavities.
These products typically contain fluoride and other ingredients
such as detergents, abrasives, and sweeteners. The market caters to
various consumer preferences, including natural and organic
options, and different flavors. Toothpaste is an essential item in
daily routines, making the market highly competitive. Consumers
look for effective solutions to maintain good oral health, leading
to a constant demand for toothpaste. The market also includes
various packaging formats, including tubes, collapsible tubes, and
sachets, catering to diverse consumer needs and preferences.
Overall, the toothpaste market is a significant sector in the
consumer health industry.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Type
-
- Conventional
- Herbal
- Whitening And Sensitive
- Geography
-
- APAC
- North America
- Europe
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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