Books-A-Million and Soldiers' Angels team up to
honor the nation's heroes with donations of Joe Muggs Coffee.
BIRMINGHAM, Ala., April 26, 2024 /PRNewswire/ -- Coffee for the
Troops returns with its 22nd round of celebrating our
troops! This biannual campaign kicks off Saturday, April 27th and runs through
Monday, May 27th. During
this time, customers at Books-A-Million and 2nd &
Charles are invited to donate a bag of Joe
Muggs Coffee when they check out at the store or café.
From there, Soldiers' Angels distributes the donations, making
sure the coffee gets into the hands of grateful United States military members—deployed
troops, veterans, and VA hospital patients—as a small token of
appreciation for their service.
"When our deployed service members and VA patients are away from
home, a hot 'cup of Joe' that tastes of home can be the exact
pick-me-up they need," said Amy
Palmer, Soldiers' Angels President and CEO. "We're honored
and excited to be a part of the Coffee for the Troops campaign
again. On behalf of Soldiers' Angels, our deployed, and our VA
patients, I say thank you, BAM!, for your continued support for our
troops!"
The partnership between Soldiers' Angels and Books-A-Million has
a rich history of success, propelled by the kindness and generosity
of our customers. The Fall 2023 campaign brought in a staggering
60,000 donated bags of Joe Muggs
Coffee for service members on deployment and veterans in VA
institutions.
The Coffee for the Troops program is rewarding not just for
those who receive the coffee, but for Books-A-Million associates,
Soldiers' Angels volunteers, and donors, as well. Each bag of
coffee can be personalized with a message of gratitude.
ABOUT BOOKS-A-MILLION
Books-A-Million operates more than 200 stores in 32 states as
well as its e-commerce site, Booksamillion.com. A leading
retailer of books, toys, games, and collectibles since 1917, the
company has grown to be the nation's second largest bookstore
chain.
ABOUT SOLDIERS' ANGELS
Soldiers' Angels is a national 501(c)(3) nonprofit that provides
aid, comfort, and resources to the military, veterans, and their
families. Founded in 2003 by the family of General George Patton,
hundreds of thousands of Soldiers' Angels "Angel" volunteers assist
veterans, wounded and deployed personnel and their families in a
variety of unique and effective ways. (Tax ID# 20-0583415). Learn
more at soldiersangels.org.
CONTACT
Olivia Anderson McDaniel
Vice President of Marketing, Omnichannel
205.909.3563
mcdanielo@booksamillion.com
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SOURCE Books-A-Million, Inc.