KIND(TM) Laundry Products Begin Distribution to U.S. Drycleaners
March 05 2009 - 2:56PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) announces commencement of formal marketing
of its domestic KIND Laundry Detergent and KIND Fabric Softener to
U.S. drycleaners for sale to consumers as a retail item within U.S.
drycleaner operations. This is being done in association with the
Drycleaning & Laundry Institute's Fabricare publication to the
trade. It is a result of Winning Brands' earlier testing in Canada
to determine consumer satisfaction with KIND Laundry Products at
home and the feasibility of utilizing the drycleaner store
environment as a point of sale. Commencing immediately, U.S.
drycleaners who are members of the Drycleaning & Laundry
Institute will receive regular information about how to add this
new source of revenue to their operations. The launch poster image
is attached.
The development is significant for Winning Brands because it
provides an additional reason for drycleaners in the USA to work
with the company. While it is already known that Winning Brands is
the manufacturer of SMART Wet Cleaning Solutions, those solutions
are not suitable for the drycleaners who are still using
traditional systems for their drycleaning -- which is still the
majority. It is the policy of Winning Brands to respect the
technology choices made by individual operators and find ways to be
relevant to their needs across the industry regardless of
individual operators' technology platform. A universal feature of
all retail drycleaning operations is that they have a lobby for
customer interface and payment. It is in this lobby that KIND will
now be available at participating U.S. drycleaners. Winning Brands
CEO Eric Lehner puts the development into context -- "It is
estimated that there are more than 30,000 drycleaner locations to
which it is suitable to offer revenue enhancing retail products.
Consumers spend millions on domestic laundry detergent and fabric
softener in stores, leaving the drycleaner out in the cold. That
doesn't make sense because the drycleaner is the garment cleaning
professional. Now the drycleaner doesn't have to be left out of
this revenue. Domestic KIND Laundry Products are a terrific
addition to the drycleaner's revenue stream. Drycleaning customers
are already more advanced in the care that they are willing to
exercise with their garments. Now, through the industry's vast
distribution of drycleaners, consumers will have the opportunity to
pick-up particularly good eco-responsible KIND laundry detergent
and fabric softener for use at home when they pick-up or drop off
goods at the drycleaner or are waiting to pay for their
drycleaning. KIND products are particularly suitable to be sold in
a professional environment. The same business model is already very
successful in hair salons, amongst veterinarians and other service
providers who have special products for their customers."
In preparation for the launch, Winning Brands has manufactured
and positioned a special run of approximately 7,000 bottles each of
KIND Laundry Detergent and KIND Fabric Softener in its Buffalo, New
York warehouse. This pre-positioning of inventory for the launch
will enable the company to respond promptly to enquiries and
opportunities. Lehner points out why this new arrangement is
mutually beneficial with the industry. "If the typical drycleaner
sold even one bottle per day to its existing clientele, the
industry as a whole would be diverting an additional $100,000 per
day of consumer purchases toward the drycleaning industry from more
typical channels of distribution where domestic laundry detergent
is sold. This figure is based on a 40% profit margin for a bottle
sold at $7.99 each. It's refreshing to be able to offer the
industry a simple and positive enhancement to its gross receipts at
a time when the industry is reeling from a perfect storm of
challenges," remarks Lehner. KIND Laundry Detergent is highly
concentrated in order to provide up to 32 loads in the convenient
32 oz bottle. At $0.25 per load for domestic use, KIND is neither
the most expensive in its category nor the least. It is Winning
Brands' policy to be highly competitive within the premium end of
the market.
Production of KIND Laundry Products takes place at the Grand
Rapids, Michigan facilities of Surefil, LLC and in the St.
Catharines, Ontario facilities of Niagara Mist Marketing Ltd.
subsidiary of Winning Brands Corporation. Winning Brands'
production unit has recently qualified for listing with the U.S.
Government Central Contractor Registration service and now holds a
spot in the U.S. Army & Air Force Exchange Service system. KIND
is amongst the company's offerings in this channel as well. Winning
Brands products are suitable for use by individual consumers,
industry or government. Winning Brands' mission is to replace
hazardous chemicals in widespread use with safer alternatives.
Winning Brands also manufactures other emerging alternative
cleaners such as Winning Colours Stain Remover, CLEAN1, and SMART
Wet Cleaning Solutions.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
SMART(TM) Wet Cleaning Solutions is trademark of Solvent Free
Solutions Inc. Winning Colours, Winning Colors, CLEAN1 and KIND are
trademarks of Niagara Mist Marketing Ltd.
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Information: Winning Brands Corporation Office Direct (705)
737-4062 11 Victoria Street, Suite 220A Barrie, Ontario, Canada L4N
6T3 News@WinningBrands.ca
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