Communications Agency 3Kronor sells Advertising Agency Nyheter365
September 08 2014 - 9:43AM
InvestorsHub NewsWire
STOCKHOLM, SE (United
Communications Partners) (OTC:UCPA)
September 8, 2014 – InvestorsHub NewsWire - Today, 3Kronor
announced that it is selling the advertising agency
Nyheter365 to their employees. This means that the
new CEO (also the former co-owner) Johan Rikner will join together
with colleagues Stefan Persson, Bjorn
Forsgren and Peder Hawk to run the agency. Mr.
Rikner states that he is, “happy and grateful that 3Kronor dared to
bet on this at the start, and just as pleased that my skilled
colleagues will now be partners in the company”. Changes also mean
that Johan Rikner will now be the CEO for Nyheter365 while Peder
Hawk takes over as Chairman.
“In order to maintain our position as a leader in native
advertising, we need to be independent”, says Nyheter365's Johan
Rikner in a comment today. Nyheter365 was started by Johan
Rikner and 3Kronor on January 1,
2012. The firm
has 11 employees and expects to hire another 3-5 people before year
end.
Nyheter365 will continue with the system and
expertise in "optimization" and "power maximization" while
launching a number of new concepts in the fall. 3Kronor's founder
and chairman, Niclas Froberg , has mixed
feelings. “It's a very good business if we would have retained
it. But Nyheter365 has better opportunities to develop as an
independent content agency and its fun to give employees this
opportunity”, he said in a statement. He also stated that the
3Kronor will collaborate with Nyheter365 in the
future.
To read this original version in Swedish, please
click on this link: http://www.resume.se/nyheter/media/2014/09/08/tre-kronor-saljer-sin-native-byra/#sthash.mUH4MIfg.dpuf
About United Communications
Partners
United Communications Partners (UCP) is a leading
global communication’s holding network comprised of award winning
innovative full service marketing agencies located throughout
Europe and now in the United States. With the client’s needs always
top of mind, UCP’s mission is to grow our client’s business
exponentially, utilizing cautious strategy, smart client
development and expert advice. The core of our expertise exists
within our pioneering performance based marketing, advanced digital
capabilities, prominent business expansion success and creative
deal structuring for our clients.
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Contact:
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United Communications Partners
Inc.
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New York, NY 10007
ken.rosenthal@ucpworld.com
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