SMEV Simulated Environment Concepts Inc (PK)

Simulated Environment Concepts, Inc. (Pink Sheets:SMEV), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that the Company has increased market penetration in Canada following the installation of SpaCapsule at the Relaxation Station.

"This particular installation did more than simply increase our distribution throughout a majority of the Canadian Provinces," stated Allen Licht, Chief Operating Officer of Simulated Environment Concepts (SE Concepts). "It further demonstrates just how immensely diverse our market really is, as well as the lengths and creative methods our customers will use, to provide the benefits of SpaCapsule's technology."

The Relaxation Station is a mobile service that transports the SpaCapsule around Canada's Capital, in a "decked out" trailer, to corporate and special events, private parties, tournaments, sporting events, fitness facilities, fairs, festivals, retirement living facilities and a whole host of other locations.   "It's basically a SpaCapsule on wheels," said Mr. Licht

"Everyone is loving the SpaCapsule," stated Dallas Prokopetz, owner of Relaxation Station in Ottawa. "The response to the Relaxation Station concept has been overwhelming and we may consider trade marking... perhaps even franchising someday... which would also mean the need for more SpaCapsules," concluded Ms. Prokopetz.

The company has seen its distribution outlet increase over the past two years and has enjoyed the positive response as many more markets begin adopting the SpaCapsule.   Even with that said, management did not expect a vendor to put the SpaCapsule on wheels – transporting it to-and-from, allowing for a much wider customer base to become familiar with the product.

Mr. Licht concluded, "From a marketing perspective, to have a moving billboard roaming Ottawa Canada puts the SpaCapsule in plain view.   So, if you didn't know us before… you know us now.   And when you see the Relaxation Station driving by, even if you are unfamiliar with the concept, the name 'Relaxation Station' along with the picture of the SpaCapsule will leave a lasting impression; and that's how sales are made. We hope to see Relaxation Stations all over Canada and the U.S. someday because everyone deserves to enjoy a SpaCapsule massage."

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SE Concepts) (Pink Sheets:SMEV) is an industry leading manufacturer and developer of cutting edge medical, health and wellness equipment promoting relaxation, physical rehabilitation, weight loss, slimming and cellulite reduction.   

SE Concepts was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics. Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, slimming, cellulite management and general wellness.  

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is a registered trademark of Simulated Environment Concepts, Inc.

For more information on SE Concepts, SpaCapsule®, PTjetCapsule™ and Celude Laboratories™ products you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, the corporate blog at http://www.spacapsule.wordpress.com, facebook at http://www.facebook.com/SpaCapsule or request more information via email at ir@spacapsule.com, or call at (888) 757-0797 or (305) 651-9200.

CONTACT: Simulated Environment Concepts
         Investor Relations Department
         (888) 757-0797