Creator of World's Only FDA-Cleared 3D
Scanning App Adds to Footwear Portfolio to Help
Customers Find the Right Fitting Shoes
BOSTON, April 19,
2022 /PRNewswire/ -- NetVirta, the world's leading
provider of smartphone 3D body scanning technology and creator of
Verifyt®, is partnering with Merrell, a Wolverine
Worldwide brand and leader in outdoor active footwear. Verifyt is
the fit scan technology to power Merrell's beta version of Merrell
Shoe Advisor™ mobile application: the industry's first
consumer-facing app that ensures an accurate, personalized shoe fit
recommendation the first time, every time.
Known for its precision, user-friendly interface and scanning
speed, Verifyt provides Merrell's consumers seeking seamless ways
to enjoy the simple power of the outdoors with an easy, gamified AR
powered 3D experience to find the correct shoe, size and fit.
Taking less than a minute to complete the scan of their feet, the
Verifyt technology generates an accurate personalized size
recommendation.
"At Merrell, we are constantly looking for new ways to improve
the consumer experience in the outdoors," says Janice Tennant, Chief Marketing Officer
Merrell "Fit of shoes is a major
pain point for many consumers especially while shopping and it is
the reason why piloting this emerging technology with NetVirta in
our mobile app felt like a good partnership."
"Our smartphone 3D scanning technology meets the increasing
demands of footwear and apparel retailers to find ways to help
their customers shop online with confidence, while reducing
returns. Our technology was originally built for the medical
industry, and meets the demands retailers have for accuracy, speed
and ease of use," said Jeff Chen,
CEO and Co-Founder, NetVirta.
Verifyt aims to address an issue that has plagued online
shopping since the inception of ecommerce: returns due to poor
fit. Industry reports show that of footwear purchased online,
returns average between 35-40%, with an estimated 72% ascribed to
bad fit. This industry-wide issue is a detriment to brands'
bottom-lines and impacts the environment.
Based on research from Massachusetts
Institute of Technology (MIT),
NetVirta developed the world's only FDA Class II cleared smartphone
technology app for 3D body shape scanning. Its medical app,
CurveCapture®, is widely adopted by thousands of
clinicians in more than 13 countries to 3D scan patients for
custom-fit orthoses and prostheses. In addition to the medical
industry, NetVirta's Verifyt app technology enables the sports
equipment industry to provide custom-fit gear to athletes. All the
professional and college football teams use Verifyt to scan
players' heads for custom-fit helmets. With an eight-year track
record of success in the smartphone 3D scanning technology space,
the company is uniquely positioned to support apparel and footwear
brands.
ABOUT NETVIRTA
NetVirta is the world's leading provider of smartphone 3D body
scanning technology, ensuring fit precision, speed and ease of use.
Since its origins at MIT in 2008,
NetVirta has grown to two offices in Boston and Singapore. The company has the only
FDA-cleared scanning app, helping thousands of clinicians
throughout the world create custom-fit orthotics and prosthetics
for medical patients. In 2019, NetVirta expanded to meet the needs
of retailers with its consumer-facing platform, Verifyt. NetVirta
works with some of the biggest names in retail, sporting equipment,
and medical including Wolverine Worldwide, Riddell, Orthoamerica,
Tecnica, EVO.com, among others. For more information, please visit
www.netvirta.com.
ABOUT MERRELL
Merrell® exists to share the simple power of being
outside. As the global leader in outdoor active footwear with the
Moab hiking boot and Jungle Moc, Merrell is focused on merging
performance, styling, and comfort to empower all people to
confidently explore the outdoors. Merrell celebrated its 40th
birthday in 2021 with a mission to build an inclusive and
sustainable outside environment for future generations to enjoy.
Visit Merrell.com, the Merrell Newsroom, or follow us on social
@Merrell. Merrell® is a division of Wolverine
Worldwide (NYSE: WWW), one of the world's leading marketers and
licensors of branded casual, active lifestyle, work, outdoor sport,
athletic, children's and uniform footwear and apparel.
Contact: Brett Gray,
brett@truepointagency.com
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SOURCE NetVirta