Timberland PRO Launches 'Stay On Your Feet' Marketing Initiative
October 05 2009 - 8:00AM
PR Newswire (US)
Integrated Campaign Uses Social Media, Mobile, Radio, TV and the
Web STRATHAM, N.H., Oct. 5 /PRNewswire/ -- Timberland PRO, a leader
in developing quality footwear for the working professional, is
building on its heritage of keeping workers on their feet and
performing well on the job, now more important than ever in the
current economic environment. Today, Timberland PRO launched a new
program and Web site, "Stay On Your Feet,"
(http://www.stayonyourfeet.com/), which will equip workers with
vital tools for the job. Visitors to the site will have an
opportunity to learn more about the Timberland PRO® Endurance
workboot, engineered using an innovative anti-fatigue technology to
provide long-lasting comfort to those who spend prolonged periods
of time on their feet. The site will also allow visitors to search
for sector-specific jobs in their area and tell their story for a
chance to win a pair of Timberland PRO® Endurance workboots.
Timberland PRO will also support the effort via social media
channels, such as Twitter (@TimberlandPro), Facebook and YouTube,
as well as through local market radio promotions and a TV campaign.
Specific features of the site include: -- "Toughest Man" Contest -
Visitors can enter to win a pair of Timberland PRO® Endurance
workboots (valued at $140) by telling Timberland PRO about their
toughest day on the job. A weekly winner will be selected from the
entries received based on the uniqueness of the story and how well
it reflects the theme. At the end of the contest, a grand prize
winner from the weekly winners selected by Timberland PRO will
receive a $1,000 American Express gift card and a pair of
Timberland PRO® Endurance workboots for themselves and four
friends. For more information visit:
http://www.stayonyourfeet.com/giveaway -- Job Listings - Through a
partnership with CareerBuilder.com, workers can view job listings
relevant to specific industries such as construction and
manufacturing, and can also opt-in to receive text messages with
job openings delivered in real-time. -- Product Demonstrations -
Visitors can view product demos about the Timberland PRO® Endurance
workboot and find out more about the boot's specific features and
benefits, including Timberland PRO's exclusive Anti-Fatigue
technology; electrical hazard protection; and steel toe and
puncture-resistant outsole. -- Mobile Site - Visitors can access
the site via their mobile phones 24/7 at m.stayonyourfeet.com for
up-to-the-minute information on Timberland PRO and jobs of
interest, as well as send job listings to friends. "For over a
decade, Timberland PRO has prided itself on offering the utmost
craftsmanship and quality for working professionals who require the
best comfort and protection on the job," said Jim O'Connor, Senior
Director of Product and Marketing, Timberland PRO. "Whether someone
works 12-14 hours on their feet, has had a change in their career
over the past year or just needs to stay comfortable and protected,
Timberland PRO is committed to keeping working professionals at the
top of their game. Through this new site, we're able to help keep
workers on their feet by providing critical information to outfit
them appropriately for the job at hand." Launched in Fall 2008, the
Timberland PRO® Endurance workboot has quickly become one of
Timberland PRO's fastest-selling workboots. The Timberland PRO®
Endurance workboot is designed to provide all-day standing comfort
and support through a geometrically constructed mid-sole, which
features molded, inverted cone shapes that increase the mid-sole's
ability to support, collapse and return when pressure is applied.
Fall 2009 styles include the Timberland PRO® Endurance PR
Waterproof in 8" steel and soft toe versions along with two 6"
steel toe versions. Other styles include the Timberland PRO®
Endurance PR in 8" and 6" steel toe versions, Timberland PRO®
Endurance Waterproof in 6" soft toe and 6" TiTAN® XL Safety Toe and
Sport Low TiTAN® XL Safety Toe. All Timberland PRO® Endurance
styles are available in sizes 7-12, 13, 14, 15 M/W and are equipped
with the Timberland PRO® PowerFit(TM) comfort system for ergonomic
fit and maximum support. All Timberland PRO® work shoes comply with
ANSI/ASTM industry standards and are available at all authorized
Timberland PRO retailer locations (MSRP $130 - $170) with a 30-day
money back guarantee*. For more information, visit
http://www.stayonyourfeet.com/ or http://www.timberlandpro.com/.
*PowerFit(TM) styles only About Timberland PRO Building on the
Timberland (NYSE:TBL) heritage of craftsmanship and quality,
Timberland PRO is recognized as an industry leader in the design,
engineering and marketing of premium-quality footwear for working
professionals who require the best comfort and protection on the
job. Timberland PRO embraces the company's commitment of "doing
well and doing good" - forging powerful partnerships among
employees, consumers and service partners to transform the
communities in which they live and work. To learn more about
Timberland PRO please visit http://www.timberlandpro.com/. To learn
more about Timberland, please visit http://www.timberland.com/.
DATASOURCE: Timberland PRO CONTACT: Alyson Campbell of Porter
Novelli, +1-212-601-8060, ; or Susan Emerick of Timberland PRO,
+1-603-773-1188, Web Site: http://www.timberlandpro.com/
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