Timberland Takes Sustainability One Giant Step Forward with Its First Recyclable Footwear
June 25 2009 - 8:01AM
Business Wire
In a conscious effort to reduce both material use and waste, The
Timberland Company unveiled today its Earthkeepers 2.0 boot � the
first footwear the company has designed to be disassembled and
recycled, rather than discarded, at the end of its product life.
After wearing them on life�s many adventures, consumers who buy the
Earthkeepers 2.0 boots simply return them to any Timberland store
for recycling.
Timberland has a long history of environmental stewardship both
in its business operations as well as in the design and manufacture
of its products. The Earthkeepers 2.0 boot was designed with
eco-conscious features like Green Rubber soles in response to
consumers� growing demand for beautiful and eco-friendly footwear.
Along with this attention to how the product is developed at the
outset, the company is undertaking a cutting-edge �second life�
program to pilot reusing components from the returned boot to make
a new pair of shoes.
�We can be deliberate about designing the �greenest� footwear
out there -- but if at the end of the day those products still end
up in a landfill, we haven�t really closed the loop on our
environmental responsibility,� explains Brian Moore, VP Men�s
Product. �With Earthkeepers 2.0, we have an opportunity to
influence the environmental impact of our products in a way we
haven�t before � after the point of purchase.�
Eighty percent of the Earthkeepers 2.0 boot can be recycled or
re-used, including:
- Leather that is refurbished at
the company�s factory in the Dominican Republic.
- Green Rubber� soles that will go
back to a Green Rubber� factory in Georgia for recycling. Green
Rubber�s patented D-Link technology effectively breaks down
tire-rubber so that it can be recycled repeatedly back into new
products, including Timberland outsoles.
- Removable metal hardware that
can be reused in new footwear or recycled.
- Polyester lining that can be
recycled into new polyester products.
The Earthkeepers 2.0 boot, part of a broader Earthkeepers
collection, will be available to consumers in Fall 2009.
Launched in 2007 with two core styles, Timberland�s
Earthkeepers� Collection today includes more than 40 skus of
eco-conscious footwear that deliver premium, contemporary styling
while using materials like recycled PET linings, organic cotton and
leathers from tanneries achieving Leather Working Group silver
rated status for industry leading water, waste and energy
management.
Timberland (NYSE: TBL) is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in
it. Timberland markets products under the Timberland�, Timberland
PRO�, SmartWool�, Timberland Boot Company�, Howies� and IPATH�
brands, all of which offer quality workmanship and detailing and
are built to withstand the elements of nature. The company�s
products can be found in leading department and specialty stores as
well as Timberland� retail stores throughout North America, Europe,
Asia, Latin America, South Africa and the Middle East. Timberland�s
dedication to making quality products is matched by the company�s
commitment to �doing well and doing good" -- forging powerful
partnerships among employees, consumers and service partners to
transform the communities in which they live and work. To learn
more about Timberland, please visit www.timberland.com. To learn
more about earthkeeping, visit www.earthkeeper.com.
Green Rubber, Inc. is a subsidiary of the Kuala-Lumpur
based conglomerate The Petra Group. The company�s DeLink technology
provides a way of recycling waste rubber into a cost effective,
high quality rubber compound that can be used in a huge range of
new applications including tires, shoe and boot soles, hoses, mats,
sporting goods and automotive and industrial products. Vinod Sekhar
and Green Rubber recently received the prestigious Global Green
product design award for the company�s revolutionary recycled
rubber compound. To learn more about Green Rubber please visit
www.green-rubber.com.
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