Starwood Hotels & Resorts’ Element Hotels Brand to Launch Bike Charging Stations, Enabling Guests to Power Personal Electro...
March 15 2012 - 12:01PM
Business Wire
Promising “Balanced Living on the Road,” Starwood Hotels &
Resorts Worldwide, Inc.’s (NYSE: HOT) Element Hotels brand has
announced an initiative designed to marry Element’s commitment to
providing health and fitness options for travelers with its green
design sensibility. Element Hotels is set to pilot pedal-powered
generators on stationary bikes in its fitness centers, enabling
guests to generate electricity and charge their own personal
electronic devices as they work out. The pilot was unveiled in
Miami at the March 15th opening ceremony for Element Miami
International Airport, the newest Element Hotel.
Starwood CEO Frits van Paasschen and
Element Hotels executives pedal to create electrical power for a
digital ribbon cutting, celebrating the opening of Element Miami
International Airport. (Photo: Business Wire)
Starwood President and CEO Frits van Paasschen, an avid biker,
attended the opening ceremony at Element Miami and joined Starwood
and Element Hotels associates in demonstrating the potential for
bicycle power. Ten “Element Green” bicycles were placed in bike
generator stands adjacent to the hotel entrance, as van Paasschen
and invited guests took to the bikes. Their efforts generated
enough electricity to power laptops and flat-screen plasma monitors
to create a “virtual ribbon cutting” on screen. Guests enjoyed
tours of the striking new Element Miami hotel following the
ceremony.
Brian McGuinness, Senior Vice President of Specialty Select
Brands for Starwood, commented, “At Element, we’re committed to
helping guests stay active, healthy and productive on the road.
Since its inception, the brand has also served as Starwood’s green
innovation lab. This initiative perfectly blends these objectives,
and we’re happy to see this pilot make its debut at Element Miami
International Airport.”
Element Miami embodies Element Hotels’ commitment to balanced
living with a series of design features and amenities that enhance
guests’ wellbeing while offering them tools to be productive and
active on the road.
- Guest rooms and public spaces are
designed to be bathed in natural daylight, as guests’ mood and
productivity are improved in a well-lit environment.
- A complimentary healthy breakfast,
RISE, offers options including egg white wraps and fruit
smoothies.
- Seamless connectivity is offered via
free WiFi in public spaces and in guest rooms, which also include
ergonomic chairs at workstations.
- Element offers well-equipped 24-hour
fitness centers, saline pools and Bikes to Borrow.
- Guests can work, relax and fuel up on
their own schedules, with kitchens in every room and a fully
stocked lobby pantry, with items available 24/7.
About Element Hotels
Accessible, affordable and active, Element Hotels is made to
order for guests in the know and on the go. Its bright design
defies convention, bathing guest rooms and public spaces in natural
light. Stylish and sustainable throughout, Element offers comfort
with a conscience and lots of complimentary signature amenities
from its RISE healthy breakfast to its RELAX evening reception,
saline swimming pools and spacious fitness centers, bikes-to-borrow
and electric vehicle charging stations.
Starwood’s latest brand innovation, Element made history in 2008
as the only major hotel brand to pursue LEED certification for
high-performance buildings brand-wide. To date, there are Element
hotels in 10 U.S. markets, with new domestic and international
hotels in development. Visit http://www.ElementHotels.com or
connect on Facebook and Twitter.
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