Global Leader in Performance Footwear Signs
Multi-Year Agreement Commencing with the 2016 Skechers Performance
Los Angeles Marathon
LA MARATHON LLC and Skechers Performance, which is a division of
Skechers USA, Inc. (NYSE:SKX), today announced a multi-year
partnership, with Skechers Performance becoming the official title
sponsor of the Los Angeles Marathon. The two Los Angeles-based
companies have teamed up for the city’s biggest running event, now
the Skechers Performance Los Angeles Marathon, which will be
held on Sunday, February 14, 2016. Registration for the race will
open on Tuesday, September 1, 2015.
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View the full release here:
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Skechers Performance Los Angeles Marathon
Finish Line (Artist Rendering) (Photo: Business Wire)
As title sponsor of the race, Skechers Performance will have a
prominent presence at all marathon week activities including the
Los Angeles Marathon Health & Fitness Expo, where Skechers
Performance will sell official race merchandise featuring the newly
created Skechers Performance Los Angeles Marathon event logo.
Additionally, Skechers Performance will outfit course volunteers
and staff, and provide finishers’ shirts for all runners.
Comprehensive and integrated Skechers Performance Los Angeles
Marathon marketing and communications initiatives leading up to and
during the race will include the Skechers Performance Los Angeles
Marathon website (lamarathon.com) and app.
“Partnering with the Los Angeles Marathon is a strategic step
forward for our company and the Performance Division,” said Michael
Greenberg, president of SKECHERS. “As a Los Angeles-based business,
we have always wanted to be a part of this iconic race since we
began developing our performance footwear division and we could not
be more thrilled to join the Los Angeles Marathon as title
sponsor.”
“Much like the City of Los Angeles itself, Skechers is an
iconic, global, and stylish brand and we are extremely pleased to
announce this new partnership on the Skechers Performance Los
Angeles Marathon,” said Tracey Russell, Chief Executive of LA
MARATHON LLC. “Skechers has achieved prominence across the global
endurance sports market and we look forward to delivering a
world-class marathon experience together here in Los Angeles and to
collaborating on exciting new initiatives across the U.S. and
around the world.”
The Skechers Performance title sponsorship comes on the heels of
the historic 30th edition Los Angeles Marathon in 2015. Not only
did registration sell out for the third straight year, but the race
also played host to the 2015 USA Track & Field Marathon
Championships, where top American elite athletes vied for a record
prize purse of $150,000. The iconic “Stadium to the Sea” course
continues to surge in popularity both nationally and
internationally, attracting runners from all 50 states and more
than 55 countries all over the world, bringing the race to
prominence as one of the five largest marathons in the U.S. and one
of the 10 largest worldwide.
The title sponsorship of the Los Angeles Marathon builds upon
Skechers Performance’s U.S. marathon portfolio. Currently, the
brand serves as the official footwear and apparel sponsor for the
Chevron Houston Marathon and sponsors elite marathon runners Meb
Keflezighi and Kara Goucher. Meb has raced in several high-profile
events wearing Skechers Performance footwear, including his
monumental win at the 2014 Boston Marathon racing in his namesake
shoe, the Skechers GOmeb Speed 3. Next year, Meb will compete in
Los Angeles wearing the new Skechers GOmeb Speed 3 – 2016 at the
2016 U.S. Olympic Team Trials for Men’s and Women’s Marathon on
Saturday, February 13, 2016, the day before the Skechers
Performance Los Angeles Marathon.
For more information on the 2016 Skechers Performance Los
Angeles Marathon, please visit www.lamarathon.com. For additional
information on Skechers Performance, please visit
www.GOskechers.com or follow the brand on Facebook
(facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO) and Instagram
(instagram.com/skechersperformance).
About LA MARATHON LLC
LA MARATHON LLC, a subsidiary of McCourt Global, creates
world-class experiences that ignite passion in athletes and connect
communities through the transformative power of sport. The Skechers
Performance Los Angeles Marathon is among the largest marathons in
the country with more than 26,000 participants, thousands of
volunteers and hundreds of thousands of spectators. The “Stadium to
the Sea” course, starting at Dodger Stadium and finishing near the
Santa Monica Pier, is one of the most scenic in the world, taking
runners on a tour of Los Angeles past every major landmark. LA
MARATHON LLC will host the 2016 Olympic Team Trials for Men’s and
Women’s Marathon, awarded by USA Track & Field and the United
States Olympic Committee, which will take place in Los Angeles
February 13, 2016. For more information, please visit
www.lamarathon.com.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. Skechers footwear is available in the United States
and over 120 countries and territories worldwide via department and
specialty stores, more than 1,050 Skechers retail stores, and
Skechers’ e-commerce website. Skechers manages its international
business through a network of global distributors, joint venture
partners in Asia, and 12 wholly-owned subsidiaries in Brazil,
Canada, Chile, Japan and throughout Europe. For more information,
please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future growth,
financial results and operations, its development of new products,
future demand for its products and growth opportunities, its
planned opening of new stores, advertising and marketing
initiatives, and the expansion plans for Skechers’ European
Distribution Center. Forward-looking statements can be identified
by the use of forward looking language such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,”
“will be,” “will continue,” “will result,” “could,” “may,” “might,”
or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2014 and its quarterly report on
Form 10-Q for the three months ended June 30, 2015. The risks
included here are not exhaustive. Skechers operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150827005182/en/
For SKECHERS USA, Inc.Molly Biddiscombe,
212-796-9826molly.biddiscombe@ketchum.comorJolene Abbott,
310-318-3100 x 4839jolenea@skechers.com
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