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Protective Life Insurance Company (NYSE: PL)today announced a realignment of responsibilities in its life insurance sales organization to enhance the focus and collaboration of its overall sales efforts. Mark Rush, Senior Vice President, Sales and Marketing for West Coast Life, and Jeff Marsh, Vice President of Institutional Life Sales for Protective Life, will now be responsible for all life insurance sales efforts. The Company distributes life insurance products through Protective Life Insurance Company and through its subsidiary, West Coast Life Insurance Company, focusing on sales through independent agents, brokerage general agencies, and through institutions such as broker/dealers and financial institutions. Mark Rush will be responsible for the life insurance sales teams serving both the West Coast Life and the Protective Life Independent Agent distribution networks. �Mark has been with the Company for 30 years, most recently serving as the sales leader for our West Coast Life brand,� says John Deremo, Senior Vice President and Chief Distribution Officer of Protective Life. �Mark�s strong ability to build relationships and drive a collaborative approach will be instrumental in his leadership across the Protective Life and West Coast Life brands.� Jeff Marsh will continue to lead the Institutional Life Sales teams and, in addition, will take on leadership of the Company�s Advanced Sales department. Jeff has been in the insurance industry for 18 years, five of them with Protective Life. �Jeff�s leadership, along with his financial and product acumen brings strength and focus as we continue to grow our Institutional Life Sales network and build our Advanced Sales capabilities,� Deremo continued. Protective Life Insurance Company�s headquarters is located in Birmingham, Alabama. The Company�s West Coast Life subsidiary is located in San Francisco, California, and its Institutional Distribution Group is based in Cincinnati, Ohio. About Protective Life Insurance Company Protective Life Insurance Company was established on a profound belief in the American dream. Since 1907, Protective Life Insurance Company has remained true to its core beliefs: quality, serving people, and growth. This unwavering commitment to treating people the way we would like to be treated has been rewarded with stable, long-term relationships and growth. Today, Protective Life is one of the nation�s leading insurance companies, proving the wisdom of our Company�s vision: Doing the right thing is smart business�