SEATTLE, Oct. 1, 2020 /PRNewswire/ -- BEAUTYCYCLE, the
first beauty take-back and recycling program accepting all brands
of beauty packaging at a major retailer, launches today at
Nordstrom. Each year, more than 120 billion units of plastic
packaging are produced by the beauty industry, but less than nine
percent gets recycled.
Customers can now bring in their empty beauty product packaging
to be recycled at any of Nordstrom's full-line stores or Nordstrom
Local service hubs in the continental United States. Through this program, Nordstrom
aims to take back 100 tons of hard-to-recycle beauty packaging by
2025 to ensure it's recycled. Many municipal recycling centers do
not accept beauty materials and packaging, as they often contain a
mix of materials that are not locally recyclable.
"We understand our customers care about sustainability, and we
want to help them move toward a zero-waste beauty routine so they
can look great and do good at the same time," said Gemma Lionello, executive vice president,
general merchandise manager, accessories and beauty, at
Nordstrom. "We're proud to partner with TerraCycle on a solution to
help our customers reduce their beauty packaging
waste."
How does it work?
- Starting October 1, customers can
bring their empty beauty products to any Nordstrom or Nordstrom
Local to be recycled. BEAUTYCYCLE boxes will be available in the
beauty department.
- Nordstrom will send the content of these boxes to TerraCycle
where they are cleaned and separated into metals, glass and
plastics.
- Those materials are then recycled based on the material
composition. For example, plastics are recycled into a wide range
of new products including park benches and picnic tables, while
metals are reused as base materials for stamped product
applications like nuts, bolts, washers and rings.
What items can be recycled?
Customers can bring empty
cosmetic, haircare or skincare packaging regardless of brand or
purchase location. This includes:
- Shampoo and conditioner bottles and caps
- Hair gel tubes and caps
- Hair spray bottles and triggers
- Hair paste plastic jars and caps
- Lip balm tubes
- Face soap dispensers and tubes
- Lotion bottles, tubes, dispensers, and jars
- Shaving foam tubes (no cans)
- Lip gloss tubes
- Mascara tubes
- Eye liner pencils and cases
- Eye shadow and tubes
- Concealer tubes and sticks
For a complete list of items that can and cannot be accepted,
please visit our BEAUTYCYCLE media kit.
Nordstrom leads with the fundamental belief that it has a
responsibility to leave the world better than the company found it.
Customers increasingly feel the same and look to the fashion
retailer to be a responsible company that plays an active role in
protecting the environment.
In addition to Nordstrom's goal to take back 100 tons of beauty
packaging, the company has committed to the following environmental
goals by 2025:
- Set a science-based target to reduce greenhouse gas
emissions
- Reduce single-use plastic by 50%
- Use sustainably sourced raw materials in 50% of Nordstrom Made
products made of polyester, cotton and cellulosic fibers
- Extend the life of 250 tons of clothing
- Ensure 15% of all product is considered sustainable
- Donate $1M to support textile
recycling innovation
ABOUT NORDSTROM
Nordstrom, Inc. is a leading fashion
retailer based in the U.S. Founded in 1901 as a shoe store in
Seattle, today Nordstrom operates
355 stores in 40 states, including 100 full-line stores in
the United States and Canada; 248 Nordstrom Rack stores; two
clearance stores; and five Nordstrom Local service hubs.
Additionally, customers are served online through Nordstrom.com,
Nordstrom.ca, Nordstromrack.com, HauteLook.com and TrunkClub.com.
Nordstrom, Inc.'s common stock is publicly traded on the NYSE under
the symbol JWN.
Media Contact
Caroline
Mattingly
NordstromPR@nordstrom.com
1-877-746-6228
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SOURCE Nordstrom, Inc.