Safety, Income & Growth Inc. Rebrands as Safehold Inc.
February 14 2019 - 6:30AM
Business Wire
As part of its mission to reinvent ground leases and better
serve the capital needs of the real estate market, Safety, Income
& Growth Inc. has rebranded and changed its company name to
Safehold Inc., officially effective on February 25, 2019. This
rebrand reflects the natural evolution of Safehold’s business,
better projecting the benefits of the company’s market-leading
offering and positioning it to further expand its reach and become
the industry standard for efficient capital structures.
Safehold partners with owners, developers and acquirers of high
quality commercial real estate to provide better, more efficient
capital solutions. Safehold’s customer-centric ground leases bring
a more sophisticated capital option to the real estate market,
unlocking enhanced returns with less risk than traditional
financing methods. A growing roster of repeat customers are
utilizing Safehold’s innovative and flexible lease structure as a
strategic tool to win competitive bids.
“When we set out to fundamentally change the way real estate is
owned, we did so with a true customer-first mentality,” said Jay
Sugarman, Chairman and Chief Executive Officer of Safehold and its
manager iStar (NYSE:STAR). “This rebrand is about far more than a
stronger name, logo and visual system; we want prospective
customers to clearly understand how we offer a competitive
advantage, reducing the cost of capital and providing a low,
predictable cost of funds over a very long term. With fantastic
feedback from repeat customers, we’re more confident than ever that
Safehold is helping building owners accomplish more than was
previously possible.”
Breaking the box of conventional perceptions, both Safehold and
its logo reflect a core tenet of the longstanding corporate
philosophy that led iStar to launch the company in June 2017. The
placement of the square also visually emphasizes ‘Safe’, a key
component of the proposition to customers, allowing them to better
manage liquidity in an uncertain world by minimizing interest rate
and refinancing risk.
Safehold will retain its stock ticker (NYSE:SAFE), while its
CUSIP number has been updated to 78645L 100. Safehold’s website
address has been updated to www.safeholdinc.com.
About Safehold:
Safehold Inc. (NYSE:SAFE) is revolutionizing real estate
ownership by providing a new and better way for owners to unlock
the value of the land beneath their buildings. Through its modern
ground lease capital solution, Safehold helps owners of high
quality multifamily, office, industrial, hospitality and mixed-use
properties in major markets throughout the United States generate
higher returns with less risk. The Company, which is taxed as a
real estate investment trust (REIT) and is managed by its largest
shareholder, iStar Inc., seeks to deliver safe, growing income and
long-term capital appreciation to its shareholders. Additional
information on Safehold is available on its website at
www.safeholdinc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190214005249/en/
Jason Fooks, Vice President of Investor Relations &
Marketing212.930.9400investors@safeholdinc.com
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