ASBURY PARK, N.J., July 10, 2018 /PRNewswire/ -- A legendary
live music scene. A booming restaurant culture. A shoreline to
rival any around, all just a stone's throw from NYC. The nation's hottest hotel that offers
international crowds a place to stay. And now: a place to
live that's bringing the wonder back to beachfront living.
Asbury Ocean Club, Surfside Resort and
Residences is the Tri-State's most anticipated and most
complete luxury residential oceanfront development in decades.
Located in Asbury Park, NJ, just
70 minutes from New York City,
Asbury Ocean Club will welcome residents into sun-drenched
apartments with ocean views, wraparound terraces, and an ultra-luxe
design that is unlike anything along the Jersey coast. The
development will enhance effortless, resort-style living with
services and amenities unprecedented and unparalleled in the
region.
Asbury Ocean Club is the crown jewel of real-estate leader
iStar (NYSE: STAR), a passionate investor in
Asbury Park whose roots in town
stretch back more than a decade. Led by innovative Chief Executive
Officer Jay Sugarman, iStar acquired
35 acres in the City and has spent more than $300 million on its efforts. The developer is the
force behind a 10-year, multi-billion-dollar redevelopment plan for
a 1.25-mile stretch along the Asbury
Park waterfront that includes: The
Asbury ("America's Best New Hotel" by USA Today; "It List" by Travel +
Leisure) and is also the force behind Monroe, a
collection of 34 condominium homes designed by Oppenheim Architects, and the newly reopened
Asbury Lanes, the
state-of-the-art bowling alley and music venue programmed by The
Bowery Presents, one of the nation's leading live-music promoters.
Bruce Springsteen and Portugal. The Man christened the venue during
its reopening concert on June
18th, 2018.
Space and light, peace and relaxation, ocean and sun:
Asbury Park feels like nowhere
else, and the experience continues through the doors of Asbury
Ocean Club. A remarkable roster of global design talent came
together to create Asbury Ocean Club. Anda Andrei,
president of Anda Andrei Design, who worked on some of the world's
best-known boutique and lifestyle hotels (11 Howard, Royalton,
Hudson, Gramercy Park Hotel + Residences, 40 Bond Street in
Manhattan and the Delano in South
Beach) is iStar's Creative Lead and Design Director for the
revitalization of Asbury Park. Her
collaborators include Handel Architects (The Dream Downtown
Hotel in Manhattan, Rosewood Hotel
in Abu Dhabi); Bonetti Kozerski
Architecture (Public Hotel New York, PACE Gallery); and garden
designer Madison Cox
(Majorelle Gardens in Marrakech, Garden of Life at the Aga Khan
Center in London). Steven Kamali of Hospitality
House, an international Food and Beverage Advisory
firm (Baccarat, Equinox, Four Seasons, Moxy Hotels, W Hotels)
has been engaged to help develop a food hall, market and a
fine-dining concept.
"It's impossible to find a place that's so close to New York City, on the ocean, with incredible,
architecturally significant buildings, amazing history and soul,
and a major music scene," said Andrei. "With Asbury Ocean Club,
we're striking a beautiful balance that's true to oceanfront living
– luxurious without being pretentious, relaxed yet chic - the
elegance of timeless materials in a modern and contemporary
setting. It's different from anything in the region, the building
feels like it belongs on this beach."
Asbury Ocean Club has been designed to both reflect its
environment and enhance it. The 17-story building offers sweeping
vistas that transport the mind, body, and soul in this city by the
sea. The experience starts in the dramatic, double-height lobby,
anchored by a reception desk set against polished custom concrete
and slatted oak walls. The residences offer a select collection of
one-bedrooms, two-bedrooms, and three-bedrooms with oceanfront
east-facing terraces that wrap either north or south and provide
views of an endless coastline. Two penthouses boast even more
expansive kitchen and living areas, including rooftop terraces with
outdoor kitchens that also include living and dining space.
"We took on a beach house vernacular that's open, light, and
airy, and we kept materials simple—concrete and glass with wood
accents," said Gary Handel,
principal of Handel Architects. "Balconies extend out to
accentuate the horizontal quality of the views. We then added a
gentle curvature to the building to reflect the shoreline."
The interior design gleams with luxe finishes and world-class
amenities; the result is sun-splashed indulgence. Every unit
celebrates the oceanfront with a wraparound terrace and
floor-to-ceiling windows, and includes top-tier amenities, such
as:
- All-Miele kitchen appliances, as well as washer and dryer
- White lacquered custom cabinetry by Spazzi of Italy
- Wide-plank, bleached white oak engineered hardwood
flooring
- Engineered stone countertops
- Hansgrohe kitchen and bath fixtures
- Polished porcelain Marvel Calacatta walls in bathrooms
- Walk-in rain showers
The residences will sit on top of a 54-room boutique
hotel, which means the Asbury Ocean Club will stay active,
lively, and energized year-round. The hotel will be operated by
David Bowd of Salt Hotels
(Chateau Marmont in Hollywood,
Mercer in New York, and the Chiltern Firehouse in
London) who is also a partner in
and operator of The Asbury. Guests of the hotel will share
indoor-outdoor spaces on the fourth floor with residents, including
an expansive terrace with a 65' x 30' pool overlooking the ocean, a
full-service pool bar and grill, a garden pavilion with reflecting
pool and an outdoor lounge with fireplace—setting the scene for a
dynamic mix of locals and visitors. The ground floor of Asbury
Ocean Club will house an upscale, curated retail center.
With amenities that anticipate every desire, Asbury Ocean Club
also makes beach living completely effortless; on days when
residents feel like staying indoors and savoring their ocean views
or luxurious finishes, everything they need is on-site. Exclusive
Asbury Ocean Club amenities will emphasize well-being, including an
ocean-view fitness center programmed by New York's bespoke-fitness brand The Wright
Fit; a yoga room with sun-warmed meditation terrace; and a spa with
on-call massage, mani/pedis, and relaxation rooms. Every day, all
year, residents will enjoy dedicated children's facilities,
entertainment and meeting spaces, a 12-seat cinema screening room,
and more. A residential concierge, on call 24/7, will help buy
groceries, stock refrigerators, make dinner reservations and
wrangle concert tickets at the request of residents. A dog wash for
sandy paws, and storage rooms for paddleboards and surfboards will
provide much needed convenience for making the most of the beach
lifestyle. Asbury Ocean Club's library and game room will boast a
custom billiards installation for residents and their guests, and
an exclusive event room will include a well-appointed demonstration
kitchen. By 2020, residents will get to enjoy a private
members-only beach club featuring a pool, cabanas, bar and grill,
restrooms and changing facilities.
Corcoran Sunshine, led by
Senior Managing Director Jodi
Stasse, has been tapped to serve as the exclusive sales and
marketing team for Asbury Ocean Club. The information center is now
open for sales. Pricing for one-bedroom units start at $900K. Inquiries: 732.705.1100,
asburyoceanclub.com.
About iStar:
iStar (NYSE: STAR) finances, invests
in and develops real estate and real estate related projects as
part of its fully-integrated investment platform. Building on over
two decades of experience and more than $35 billion of
transactions, iStar brings uncommon capabilities and new ways of
thinking to commercial real estate and adapts its investment
strategy to changing market conditions. The Company is structured
as a real estate investment trust ("REIT"), with a diversified
portfolio focused on larger assets located in major metropolitan
markets. Additional information on iStar is available on its
website at www.istar.com.
Contact:
Mara Weiss
mweiss@mmgyglobal.com
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SOURCE iStar