NEW YORK, March 8, 2022 /PRNewswire/ -- In
celebration of International Women's Day today, global sportswear
and footwear retailer, Foot Locker, part of Foot Locker, Inc.
(NYSE:FL), has revealed its month-long Women's History Month
campaign dedicated to empowering women to integrate their personal
style in their everyday workplace attire. For decades, Foot Locker
has been committed to showcasing multi-faceted individuals across
all industries, and this month shines a light on all dynamic,
hard-working women.
This Women's History Month and beyond, Foot Locker is bringing
its consumers brands that are created, curated and elevated for the
unapologetic style of today's woman. The retailer is rewriting the
rules for workplace attire as women are no longer confined to
outdated dress norms that have dominated our societal clothing
standards for decades.
To challenge these outdated norms of workplace attire, Foot
Locker has partnered with notable celebrity stylist and fashion
consultant, Monica
Rose to create custom looks for real-life female
entrepreneurs and leaders. For this campaign, Monica and Foot
Locker hosted four modern-day working women at their flagship store
in New York City to provide her
expertise by curating looks for each woman including those who work
in an office environment, work from home or freelance, are always
on their feet or on the go, and are interviewing for the next step
in their careers.
These looks by Monica were modeled by entrepreneurs to mirror
their careers and new work setting-type, including:
- Jessica Wu – an
entrepreneur and founder of Period Space, an open Instagram forum
dedicated to discussing women's health.
- Scottie Beam – a media
personality and co-host of Black Girl Podcast and Okay, Now Listen
Podcast.
- Vic Jacobi – a noted "dot
connector" and creative consultant for brands and athletes.
- Jennifer Barthole – a
writer, MBA student, and Sneakers For Heroes founder.
In her decade-long career, Monica has solidified herself as a
notable celebrity stylist and one of the fashion industry's leading
experts with her personally curated looks and notable list of
clients. "As a lot of people are returning to the office or
workplace, it's more important now than ever for women to challenge
industry norms," said Monica. "I loved partnering with Foot Locker
and these women to do just that, curating the best type of look for
their career and personality. I hope it inspires all women to dress
for themselves and not according to others' expectations."
"The Foot Locker team is proudly committed to continuing its
support and celebration of women-identifying individuals and brands
who are paving the way in their careers and communities," said
Holly Tedesco, Vice President of
Marketing at Foot Locker. "As a brand, we strive to respect,
inspire, develop and empower our consumers this Women's History
Month and beyond, and there is no better partner who represents
that than Monica Rose and the work
she has done in her career and in her community."
In tandem with this campaign launch, Foot Locker is partnering
with Bottomless Closet, including a $30,000 donation to be used for year-round
meaningful resources and tools all aimed to further set women up
for success in all stages of their career. For more than 20 years,
Bottomless Closet has helped almost 50,000 New York City women in need enter the
workforce and achieve success. "We are thrilled to be partnering
with Foot Locker and to host a virtual workshop in honor of
International Women's Day that will provide insight into
opportunities within the retail industry for the women we serve,"
said Melissa Norden, Executive
Director of Bottomless Closet. "Together, we aim to empower women
as they strive to get back into the workforce, evolve to meet the
needs of the post-pandemic workplace and get on the path to
self-sufficiency."
Beyond Women's History Month, Foot Locker continues to invest in
its Women's business. This includes the expansion of its
platform Behind Her Label that aims to close the gender gap in
streetwear by elevating and providing resources to emerging female
streetwear designers. Foot Locker will also be partnering with
TRILLFIT, a Black women-owned boutique fitness studio – and the
integration of their instructors into marketing content produced by
Mellany Sanchez – as part of
its commitment to empowering women, including encouraging wellness
and self care. Additionally, in March
2021, Foot Locker appointed designer Melody Ehsani as the Creative Director of its
women's business. To stay up to date on the latest news from Foot
Locker Women, visit www.footlocker.com and
follow @footlockerwomen.
About Foot Locker, Inc.
Foot Locker, Inc. leads the celebration of sneaker and youth
culture around the globe through a portfolio of brands including
Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS,
Footaction, and Sidestep. With approximately 3,000 retail stores in
28 countries across North America, Europe, Asia,
Australia, and New Zealand as well as websites and mobile
apps, the Company's purpose is to inspire and empower youth culture
around the world, by fueling a shared passion for self-expression
and creating unrivaled experiences at the heart of the global
sneaker community. Foot Locker, Inc. has its corporate headquarters
in New York. For additional
information please visit https://www.footlocker-inc.com.
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SOURCE Foot Locker