Fidelity National Financial Expands Cultural Competency Program Throughout California
January 23 2007 - 6:13PM
PR Newswire (US)
Program Aims to Recruit, Train and Retain Staff to Better Serve
Fast Growing Multicultural Communities SAN FRANCISCO, Jan. 23
/PRNewswire-FirstCall/ -- In response to the dramatic population
growth among Latinos, African Americans, and Asian Americans in
California, Fidelity National Financial (FNF), one of the nation's
leading providers of title insurance, specialty insurance and
claims management services, today announced plans to expand the
company's Cultural Competency Training Program throughout the state
of California. The training program enables employees to better
understand key demographics and traits of multicultural communities
and to improve communications skills with multicultural customers.
Spearheaded by FNF's Multicultural Marketing Division, the Cultural
Competency Training program hopes to train as many as 1,000 FNF
employees the by end of 2007 in California. The company recently
completed its first phase of cultural competency training for 400
employees based in the San Francisco Bay Area and for 65 employees
based in the Sacramento and San Joaquin counties. Forging ahead
with its expansion plans for the rest of the state, FNF has
scheduled training programs and seminars for its staff and real
estate professionals in other major California locations such as
the Fresno and the Los Angeles areas. The training will then be
expanded to other states. The FNF Cultural Competency Training
Program raises the participants' awareness about the roles of
culture, imparts knowledge and appreciation for various
multicultural communities, as well as teaches effective
communication with multicultural customers. In addition, FNF also
aims to represent the diverse communities that they serve by hiring
more bilingual and bicultural real estate professionals. "For real
estate professionals, cultural competency training is more
important than ever," said Pablo Wong, Senior Vice President of
Market Development for FNF. "Increasingly, today's home buyers come
from diverse cultures and speak different languages. It is
imperative to understand how to better serve these communities
which have been underserved in the past. Beginning with education
and training, FNF is creating a company that better embraces all
cultures." The multicultural consumer pool has expanded
dramatically in the real estate market for the last decade.
According to U.S. Census data the Latino homeownership rate
increased from 41.2 percent in 1994 to 46.7 percent in 2003. The
Census Bureau also noted that the African American homeownership
rate reached 49.1 percent in 2004 from 42.3 percent 10 years ago.
The UCLA Asian American Studies Center and the Asian Real Estate
Association of America study showed that 60 percent of Asian
Americans were homeowners in 2004, an increase of seven percentage
points from the 53 percent homeownership rate in 2000. "We at the
National Association of Hispanic Real Estate Professionals (NAHREP)
applaud FNF's commitment to serving multicultural communities,"
said Jorge Carcamo, president of NAHREP's San Francisco Chapter.
"It is gratifying to see the industry paying attention to diversity
training. We at NAHREP look forward to working more closely with
FNF in the years ahead to empower more multicultural families to
realize their dream of home ownership." "Culture plays a special
and significant role in the communities we serve," said Jeff Woo,
president of the Chinese Real Estate Association of America.
"Having the ability to truly serve the communities to the best
possible extent is a most meaningful and rewarding experience."
About Fidelity National Financial Fidelity National Financial, Inc.
(NYSE:FNF), number 248 on the Fortune 500, is a leading provider of
title insurance, specialty insurance and claims management
services. FNF is one of the nation's largest title insurance
companies through its title insurance underwriters -- Fidelity
National Title, Chicago Title, Ticor Title, Security Union Title
and Alamo Title -- that issue approximately 29 percent of all title
insurance policies in the United States. FNF also provides flood
insurance, personal lines insurance and home warranty insurance
through it specialty insurance business. FNF also is a leading
provider of outsourced claims management services to large
corporate and public sector entities through its minority-owned
subsidiary, Sedgwick CMS. More information about FNF can be found
at http://www.fnf.com/ . DATASOURCE: Fidelity National Financial
CONTACT: Sharon Sim-Krause, , or Mary Placido, , both of
GolinHarris, +1-415-274-7902, for Fidelity National Financial Web
site: http://www.fnf.com/
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