Eros International Announces Mobile Billing Integration with Major Middle Eastern Telecom Operators
October 18 2016 - 8:51AM
Business Wire
Eros International Plc (NYSE: EROS) (“Eros”), a leading global
company in the Indian film entertainment industry, today announced
that Eros Now, its cutting edge digital over-the-top (OTT)
platform, now has mobile billing integration capabilities with
major telecom operators in UAE and Qatar.
Mobile billing integration is at the heart of Eros Now’s
penetration strategy to enable consumers to experience the best of
Indian entertainment, which includes Bollywood and regional content
across major networks and devices, and will further enhance the
platforms ability to monetize its user base. The tie-ups in the
Middle East are with the leading local telecom operators including
Ooredoo in Kuwait and Qatar, and Du in the UAE. Additional telecom
partnerships throughout the region are currently being
negotiated.
Consumption of Bollywood content, including Hindi movies, music
and TV series in the Middle East has been on the rise along with it
also becoming one of the leading regions in the world in terms of
smart device adoption. With an increasing number of handheld device
users, the trend of online content consumption has markedly
increased in the region. The South Asian diaspora in both of these
markets is estimated to be over 50% of the population, which
represents over five million people. In addition to the South Asian
diaspora, Bollywood content continues to be popular with the local
Middle Eastern population in dubbed and subtitled formats – both of
which are offered on Eros Now.
Rishika Lulla-Singh, CEO Eros Digital commented, “As
market leaders in the film business, Eros has always strived to
bring users the best of Indian entertainment, offering each the
same unified experience across screens and networks. Eros Now’s
philosophy is to be platform agnostic and embrace the very best in
technology as we continuously enhance our content offering.
Recognizing the growing demand among Middle Eastern viewers for
online video content, especially Bollywood entertainment, these
mobile partnerships will give consumers entertainment and easy pay
access, whenever and wherever they want it.”
About Eros Now
Eros Now is Eros International Plc’s leading on-demand Bollywood
entertainment network accessible anytime, anywhere, on nearly any
Internet-connected screen. Eros Now offers its 49.6 million plus
registered users, across 135 countries, the promise of endless
entertainment hosting the largest library of films (Eros Now has
rights to over 5,000 films), as well as premium television shows,
music videos and audio tracks, unmatched in quantity and quality.
Eros Now will soon launch compelling original drama series for its
viewers. Compelling product features such as offline viewing where
premium subscribers can download the content and view it when not
connected to the Internet make Eros Now a unique offering with
focus on user experience.
Eros Now is available on Apple and Android platforms and has
integration deals with Airtel, Idea and now Reliance Jio and
several other operators internationally. For further information,
please visit: www.erosnow.com.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company
in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of
over three decades in establishing a global platform for Indian
cinema. The Company has an extensive and growing movie library
comprising of over 3,000 films, which include Hindi, Tamil, and
other regional language films for home entertainment distribution.
The Company also owns the rapidly growing OTT platform Eros Now. In
2015, 3 out of the top 4 box office films and 7 out of the top 15
box office films were from Eros. For further information, please
visit: www.erosplc.com.
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Eros International PlcMark Carbeck, +44 207 258 9909Chief
Corporate and Strategy Officermark.carbeck@erosintl.comorSloane
& CompanyErica Bartsch, 212-446-1875ebartsch@sloanepr.com
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