Bill Elliott and Elvis Presley - On the Same Racetrack? Only in Memphis
July 05 2004 - 2:30PM
PR Newswire (US)
Bill Elliott and Elvis Presley - On the Same Racetrack? Only in
Memphis 50th Anniversary Celebration Combines NASCAR and Rock 'n'
Roll for October Race MEMPHIS, Tenn., July 5 /PRNewswire-FirstCall/
-- On the front steps of Sun Studio, and in harmony with today's
worldwide celebration of "50 Years of Rock 'n' Roll," officials
from Memphis Motorsports Park, along with Elvis Presley
Enterprises, the Memphis Convention & Visitors Bureau and
Action Performance Companies, announced that legendary NASCAR
driver Bill Elliott will compete in the Sam's Town 'He Dared To
Rock' 250 on October 23, 2004 at Memphis Motorsports Park -- in a
specially-designed race car sponsored by Lucas Oil and Boyd Gaming
Corporation's Sam's Town Tunica Hotel & Gambling Hall. (Photo:
http://www.newscom.com/cgi-bin/prnh/20040705/LAM004) (Logo:
http://www.newscom.com/cgi-bin/prnh/20030219/BOYDLOGO) Elliott and
officials from the track unveiled the No. 09 Elvis Presley "He
Dared To Rock" Dodge at the legendary Sun Studio this morning,
fifty years to the day that a young Elvis Presley stepped inside
the studio to record the revolutionary "That's All Right." Also on
hand at this once-in-a-lifetime celebration of Memphis music were
"50 Years of Rock 'n' Roll Ambassadors" Justin Timberlake, Isaac
Hayes, Scotty Moore and "Sam the Sham" Samudio. "Just to be a part
of an event like this is an honor," Elliott said. "What a neat deal
it's going to be, running with Elvis in his hometown. We've got a
good-looking paint scheme that sure would look good in Victory
Lane, too." Adorned with a logo of Elvis on the hood, the car will
carry "Awesome Bill" Elliott in his first race ever in Memphis and
his first NASCAR Busch Series race in more than a decade. "We have
long enjoyed our relationship with racing and NASCAR. As we
celebrate this very special 50th anniversary year, we just know how
proud Elvis would be to know that his image and Legacy are being
honored in this exciting sport and, even better, in his own home
town," said Jack Soden, CEO of Elvis Presley Enterprises. "Two
legends. One car. One big race. It's almost too good to be true,"
said Jason Rittenberry, Memphis Motorsports Park Vice President and
General Manager. "But thanks to Elvis Presley Enterprises, Lucas
Oil, Sam's Town and the Memphis CVB our fans are in for what could
be the most anticipated NASCAR race in Memphis' history." Elliott,
a two-time Daytona 500 champion with 44 career wins and a member of
the Coca-Cola Racing Family, is running a limited NASCAR NEXTEL Cup
campaign this year. Voted the Most Popular Driver a record 16 times
by the fans, Elliott was also the 1988 Cup champion. Also expected
to be in the field for the fall race at Memphis Motorsports Park is
Bill Elliott's protege, NASCAR NEXTEL Cup rookie phenom Kasey
Kahne, who is running a full points schedule on both the NASCAR
NEXTEL Cup and Busch Series circuits. Action Performance Companies,
the leader in licensed motorsports collectibles and memorabilia,
designed Elliott's "He Dared To Rock" paint scheme, which adds to
the company's repertoire of Elvis Presley-inspired racecars. Action
also will produce die-cast replicas of the No. 09 Elvis Presley "He
Dared to Rock" Dodge in a variety of collector edition scales. For
tickets or more information on the NASCAR Busch Series Sam's Town
'He Dared To Rock' 250 Benefiting St. Jude on October 23, 2004,
call the Memphis Motorsports Park Ticket Office at 1-866-40-SPEED
(77333). Official die-cast replicas of Elliott's noteworthy No. 09
"He Dared to Rock" Dodge will be available through Action
Performance's standard distribution channels, including the
16-member Action Racing Collectables distributor network and the
Racing Collectables Club of America. To locate an ARC distributor,
please call 1-800-411-8404. To join RCCA, call 1-800-952-0708 or
visit goracing.com. For more information, visit
http://www.action-performance.com/. About Memphis Motorsports Park:
Memphis Motorsports Park is owned and operated by Dover Motorsports
Inc. (NYSE:DVD), a leading promoter and marketer of major
motorsports events across the United States. Their subsidiaries
touch more than 100 million people in 34 of the top 50 advertising
markets. Dover Motorsports, Inc. owns and operates 4 permanent
facilities and 2 street circuits under the auspices of the premier
sanctioning bodies in the industry, including NASCAR, CART, IRL,
and NHRA. For more information about Dover Motorsports, Inc. and
its subsidiaries, please visit the company's corporate Web site at
dovermotorsportsinc.com or memphismotorsportspark.com. About Elvis
Presley Enterprises: EPE is based in Memphis, with additional
offices in Los Angeles. In addition to Graceland and its related
attractions in Memphis, including Heartbreak Hotel, EPE is
aggressively involved in a worldwide licensing program,
merchandising, music publishing, and television, film, video and
internet projects. For more information on EPE and Graceland, visit
Elvis.com. About Action Performance Companies: Action Performance
Companies Inc. (NYSE:ATN) is the leader in the design, promotion,
marketing and distribution of licensed motorsports merchandise. The
Company's products include a broad range of motorsports-related
die-cast replica collectibles, apparel, souvenirs and other
sports-inspired memorabilia. Action Performance markets and
distributes products through a variety of channels including the
Action Racing Collectables network of wholesale distributors, the
Racing Collectables Club of America, QVC, goracing.com, trackside
at racing events, direct corporate promotions, mass retail and
department stores, specialty dealers and select online retailers.
For more information about Action Performance and its many
subsidiaries, please visit the company's corporate Web site at
http://www.action-performance.com/. About Boyd Gaming Corporation:
Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE:BYD) is a
leading diversified owner and operator of 18 gaming entertainment
properties, plus one under development, located in Nevada, New
Jersey, Mississippi, Illinois, Indiana and Louisiana. Boyd Gaming
press releases are available at http://www.prnewswire.com/.
Additional news and information on Boyd Gaming can be found at
http://www.boydgaming.com/. About Lucas Oil Products: Lucas Oil has
long been directly involved in the American racing industry through
multiple vehicle sponsorships and racing event promotions, at all
levels. Seeing a need for better lubricants in this industry, the
Lucas people went to work again. The end result being a line of
high performance engine oils and gear oils that are second-to-none
in the racing industry. Lucas racing products have proven
themselves on NASCAR, NHRA, IHRA, USHRA and ATPA tracks across the
country. For more information about Lucas Oil and its products,
please visit the company's corporate Web site at
http://www.lucasoil.com/. For more information, please contact:
Doug Franklin Director of Public Relations Memphis Motorsports Park
901-354-2536 Soon Nguyen Vice President of Client Services JMPR
Public Relations, Inc. (agency for Boyd Gaming Corp.) 818-992-4353
x18 Rob Stillwell Boyd Gaming Corporation 702-792-7353 50 Years of
Rock 'n' Roll http://www.50yearsofrocknroll.com/
http://www.newscom.com/cgi-bin/prnh/20040705/LAM004
http://www.newscom.com/cgi-bin/prnh/20030219/BOYDLOGO DATASOURCE:
Boyd Gaming Corporation CONTACT: Doug Franklin, Director of Public
Relations of Memphis Motorsports Park, +1-901-354-2536, ; or Soon
Nguyen, Vice President of Client Services, of JMPR Public
Relations, Inc., +1-818-992-4353 x18, , for Boyd Gaming
Corporation; or Rob Stillwell of Boyd Gaming Corporation,
+1-702-792-7353 Web site: http://www.lucasoil.com/ Web site:
http://www.elvis.com/ Web site: http://www.goracing.com/ Web site:
http://www.memphismotorsportspark.com/ Web site:
http://www.dovermotorsportsinc.com/ Web site:
http://www.action-performance.com/ Web site:
http://www.50yearsofrocknroll.com/ Web site:
http://www.boydgaming.com/
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