DoubleVerify Announces Key Executive Appointments to Support Client-Focused Product Innovation and Global Enterprise Growth
January 22 2024 - 11:00AM
Business Wire
DoubleVerify announces new leadership roles to
drive client-focused innovation and support
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for
digital media measurement, data and analytics, today announced two
strategic appointments within its executive team. Industry veteran
Alex Valle joins DV as the new Chief Product Officer (CPO),
succeeding Jack Smith, who will assume the newly created role of
Chief Innovation Officer (CIO).
“The creation of the CIO role and the addition of Alex Valle as
our new CPO mark significant milestones in DoubleVerify's growth
journey," said Mark Zagorski, Chief Executive Officer at
DoubleVerify. "These moves demonstrate our commitment to
continuous, customer-centric innovation. Jack's expertise and deep
client and market insight, combined with Alex's proven track record
in product development, will fortify our leadership position as we
continue to power superior outcomes for the world’s most
influential brands."
In his role as CPO, Valle will be responsible for overseeing
DoubleVerify's product suite, focusing on building and delivering
solutions to optimize media investments, manage brand equity risk,
and enhance campaign and creative performance.
Valle brings a wealth of experience to DoubleVerify, having
recently served as CPO of Onfido. His dynamic leadership and
approach to innovation at Onfido supported the company in
increasing its revenue and launching six groundbreaking products.
Previously, he served as General Manager and Vice President of
Product at Criteo and Head of Products for Google's Mobile Ads
division, where he helped to significantly increase revenue
streams.
"I am thrilled to join DoubleVerify and contribute to the
company's track record of industry-leading innovation,” said Valle.
“DoubleVerify leads the industry in powering digital media quality
and performance, and I look forward to helping the team push the
boundaries of what's possible for customers and partners."
Jack Smith, who has been instrumental in shaping DoubleVerify's
product direction, will spearhead the role of CIO. Smith will
continue to report to CEO Mark Zagorski and manage senior level
relationships with key customers, identifying new product
opportunities and driving thought leadership. He will serve as an
important conduit between DV’s commercial and product organizations
– ensuring alignment between the company’s products, and customer
needs and goals, as DV’s products and services continue to expand
to drive client outcomes.
"Transitioning to the role of Chief Innovation Officer is an
exciting new chapter for me at DoubleVerify,” said Smith. “I am
honored to lead innovation to strengthen the focus on our
customers, and to represent DoubleVerify throughout the industry. I
look forward to contributing to our continued success in this
dynamic space."
For more information about DoubleVerify and its leadership team,
please visit http://www.doubleverify.com/.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform
for digital media measurement and analytics. Our mission is to make
the digital advertising ecosystem stronger, safer and more secure,
thereby preserving the fair value exchange between buyers and
sellers of digital media. Hundreds of Fortune 500 advertisers
employ our unbiased data and analytics to drive campaign quality
and effectiveness, and to maximize return on their digital
advertising investments – globally. Learn more at
www.doubleverify.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240122536452/en/
Media: Chris Harihar chris@crenshawcomm.com
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