The campaign features Ed's latest hit
"Magical" and gives fans an exclusive digital experience powered by
Dolby Atmos
LONDON AND SAN FRANCISCO, Nov. 17,
2023 /PRNewswire/ -- Dolby Laboratories, Inc.
(NYSE: DLB), a leader in immersive entertainment experiences,
is teaming up with GRAMMY®-WINNING singer-songwriter
Ed Sheeran to kick off the start of
its latest global brand campaign – "Love
More in Dolby." In this first instalment of the campaign,
the global pop icon stars in a short concert vignette exploring his
latest hit "Magical" from Autumn Variations, Sheeran's
seventh studio album. Directed by GRAMMY®-nominated
music video director and filmmaker Colin
Tilley, the piece explores how Dolby Atmos unlocks artistic
expression at its fullest creative capacity while visualizing how
fans can "Love" Sheeran's music even more when experienced in
Dolby.
"When Dolby Atmos first came out, I remember going around a
mate's house and trying it out and thinking 'this is amazing,'"
said Ed Sheeran. "Seeing
companies like Dolby continue to make music better pushes me as
well because when you are in the studio, you want to make something
that sounds perfect. I think it's incredible that Dolby Atmos is
pushing music to new boundaries."
Adding to the celebration, Sheeran fans are invited to dive
deeper into "Magical" through an exclusive Dolby Atmos powered
digital fan destination where they can experience loving music more
in Dolby firsthand. The site also features a behind-the-scenes
interview where Sheeran discusses his first experience with Dolby
Atmos, his approach to making music, and the creative direction
behind this latest ballad. The digital fan experience launches
today in the US and UK, and will launch in France, Spain
and Germany on November 27.
"Today, we kick off the celebration of 'Love More in Dolby' with
Ed Sheeran, one of the most
remarkable global artists of our time," said Todd Pendleton, Senior Vice President and
Chief Marketing Officer, Dolby Laboratories. "In this latest
spotlight, we take viewers on a journey exploring the artistry of
Ed's latest song 'Magical' while visually illustrating how Dolby
Atmos unlocks a more intimate listening experience, which allows
fans to love their favourite artist even more when experienced in
Dolby."
Dolby Atmos is a completely new way to create and experience
music that delivers artistic expression at its fullest capacity,
forging a deeper connection between artists and their fans. Music
in Dolby Atmos goes beyond the ordinary listening experience by
immersing you in the song, revealing details with unparalleled
clarity and depth. Whether it's hearing the layers of instruments
move all around, catching the subtle breath a singer takes between
lyrics, or being enveloped in a wave of melodies, nothing compares
to hearing music in Dolby Atmos. Fans can enjoy "Magical," Autumn
Variations, and other Sheeran favourites today in Dolby Atmos on
Apple Music, Amazon Music, and TIDAL.
For Sheeran fans in the UK and US, Dolby is also offering the
opportunity to enter a sweepstakes for a chance to win a Sonos Era
300, Sonos' first Dolby Atmos-enabled smart speaker, and one-year
of Apple Music. Terms and conditions apply. No purchase necessary.
Ends 3/12/23 at 11:59pm GMT.
To learn more and view the official rules, visit:
LoveMoreInDolby.com
About "Love More in
Dolby"
Dolby's "Love More"
campaign, which will run through 2024, aims to spread awareness of
the art of what's possible in Dolby. The campaign will celebrate
the full potential of Dolby's latest audio and video innovations,
like Dolby Atmos and Dolby Vision, and explore how Dolby
experiences are pushing the boundaries of creativity and consumer
entertainment – be it in music, home entertainment, live sports,
gaming, or cinema. The series of short vignettes will also follow
entertainment enthusiasts on a journey of discovery as they
experience new depths of emotion and connect deeper to their
favourite artists and stories, which is made possible when enjoyed
in Dolby.
About Dolby
Dolby Laboratories, Inc. (NYSE: DLB)
is headquartered in San Francisco
with offices around the world. From movies and TV shows to apps,
music, sports and games, Dolby transforms the science of sight and
sound into spectacular experiences for billions of people around
the world. We collaborate with artists, storytellers, developers,
and businesses to revolutionize entertainment and communications
with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
About Ed
Sheeran
Multiple GRAMMY award winner and global
superstar Ed Sheeran burst onto the
music scene in 2011 with his debut album "+" (plus). Rapidly
establishing himself as a history-making artist, he followed with
"x" (multiply), "÷" (divide), "No.6 Collaborations Project" "="
(equals), and, earlier this year, "-" (subtract) – a catalog that
has seen Sheeran become one of the world's biggest musical success
stories of the 21st century. Sheeran recently wrapped up the
North American leg of his worldwide "+ - = ÷ x Tour" (pronounced
"The Mathematics Tour") where he broke attendance records at
stadiums across the country. His seventh studio album "Autumn
Variations" was released on September 29th. For more
information, please visit www.edsheeran.com.
Dolby, Dolby Atmos, and the double-D symbol are trademarks or
registered trademarks of Dolby Laboratories in the United States and/or other
countries. Other trademarks remain the property of their respective
owners.
Media Contact:
Andreas
Stumptner
Andreas.Stumptner@dolby.com
Video
- https://www.youtube.com/watch?v=msaUFFwlLoU
Photo -
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Logo -
https://mma.prnewswire.com/media/2278449/4411099/Dolby_Logo.jpg
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