RO*TEL Launches New Zesty Tomato & Green Chili Sauce in Original and Mild

RO*TEL, a brand of ConAgra Foods, Inc., (NYSE: CAG), announced today that it is bringing the heat of a new sauce to the canned tomato category. RO*TEL Zesty Tomato & Green Chili Sauce packs all of the spiciness consumers love from RO*TEL’s diced tomatoes into an 8-ounce can of tomato sauce.

Available in two varieties, original and mild, RO*TEL Zesty Tomato & Green Chili Sauce is the perfect way to add spicy flavor to Tex/Mex recipes such as chili and enchiladas. The sauce is filled with all the flavor and kick RO*TEL fans love, so there is no need to add additional spices when cooking. The sauce makes it easy to add spice to any favorite recipe that includes tomato sauce, and with such a robust and delicious flavor it is good enough to eat with a tortilla chip straight out of the can.

“The addition of our new RO*TEL Zesty Tomato & Green Chili Sauce to the RO*TEL line-up gives home cooks another convenient way to add some flavor and heat to their favorite recipes,” said Ryan Clark, ConAgra Foods vice president and general manager, Tomatoes. “From traditional family favorites to exciting new dishes, this versatile product can liven up a wide variety of recipes.”

RO*TEL Zesty Tomato & Green Chili Sauce is hitting shelves at the right time, as the U.S. Department of Agriculture urges Americans to eat more tomatoes. In the 2010 Dietary Guidelines for Americans, the U.S.D.A. created a new red and orange vegetable sub-group which provides a greater focus on tomatoes. The new recommendation calls for Americans to increase their intake from the current average of one serving per day to two. With RO*TEL Zesty Tomato & Green Chili Sauce, consumers can easily add a kick of flavorful tomatoes to any meal.

The RO*TEL Zesty Tomato & Green Chili Sauce is available in select grocery chains and mass retailers nationwide, with a suggested retail price of $0.69.

About ConAgra Foods

ConAgra Foods, Inc., (NYSE: CAG), is one of North America’s leading food companies, with brands in 97 percent of America’s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

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