CAG ConAgra Brands Inc

VH says win them over by making meal time a cultural feast TORONTO, Oct. 19, 2011 /CNW/ - The battle of the broccoli is boiling over in households across Canada, which is leading some moms to adopt tricky tactics with their picky eaters, according to a survey commissioned by VH® Sauces. But one straight-forward solution might be to excite family members with a little cultural and flavour diversity. In a survey of Canadian mothers with children under 17, almost a third (30 per cent) said their kids openly disdain veggies. Among those, almost half say absolutely no to spinach, one third veto the cauliflower, and 16 per cent say their children simply refuse to eat anything green. And it's not just the kids, as 16 per cent of the respondents said their spouses are the veggie-phobes. The surveyed moms reported trying everything from intense negotiations to extreme camouflage, cutting vegetables into fun shapes or hiding them in other food. But VH believes there may be a more straight-forward, fun and Canadian way to increase vegetable approval ratings. "Canadians have a great appreciation for cultural diversity; the traditions, sights, sounds and flavours that new Canadians have brought with them from all over the world," said Tony Angelucci, Senior Brand Manager, Meal Enhancers.  "That creates a wonderful opportunity to make mealtime a celebration of cultures, and at the same time change the humdrum meal-time habits we can fall into." For example, October 26(th) marks the beginning of Diwali, also known as the festival of lights.  This five-day festival is one of the most important festivals on the calendar for Hindus, Sikhs and Jains. It is typically celebrated with the preparation of vegetarian dishes to be shared with family and friends. "Families who may not traditionally celebrate Diwali can use meal-time as an opportunity to learn about a beautiful cultural tradition and a new way to enjoy vegetables," said Mr. Angelucci.  "And for moms who are not familiar with Indian cooking, we'll be your ally in the kitchen. Just open a bottle of VH Indian Market Vindaloo Sauce or Mango Curry Sauce to add exciting, delicious-tasting new flavours that just might win over some of those picky eaters." VH Indian Market Sauces are available in six flavours: VH Indian Market Vindaloo, VH Indian Market Mango Curry, VH Indian Market Butter Chicken, VH Indian Market Korma, VH Indian Market Tikka Masala and VH Indian Market Tandoori.  The sauces are available at most major grocery retailers for a suggested retail price of $3.69. About VH Sauces VH Sauces inspire you to create a variety of easy, simple and delicious meals on a busy schedule. Full of flavour, VH Sauces were developed to add personality to any dish without having to spend hours in the kitchen. VH offers a whole line of Asian-inspired sauces that can be integrated into any meal creating more variety for the family and recipes that everyone will enjoy. More information on the complete VH line can be found at www.vhsauces.com. About ConAgra Foods Canada, Inc. ConAgra Foods Canada, based in Mississauga, Ontario, is a division of ConAgra Foods Inc. , based in Omaha, Nebraska.  ConAgra is one of North America's largest packaged-food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: Healthy Choice, Orville Redenbacher's, Hunt's, Snack Pack, Chef Boyardee, PAM, POGO, VH, and many others. About the survey From September 6(th) to September 8(th), 2011 an online survey was conducted among 1,005 randomly selected Canadian mothers of children 17 and under, all of whom are Angus Reid Forum panel members.  The margin of error for the whole sample - which measures sampling variability - is +/- 3.01%, 19 times out of 20.  Discrepancies in or between totals are due to rounding. For more information, please visit VH at www.conagrafoods.ca ConAgra Foods, Inc. CONTACT: Media Contacts:Charlene MagnayeKetchum, on behalf of ConAgra FoodsTel. 416-355-7430E-mail. Charlene.Magnaye@ketchum.com

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