ConAgra Foods CMO Joan Chow Named by Brandweek as a 2009 Marketer of the Year

ConAgra Foods’ Executive Vice President and Chief Marketing Officer Joan Chow was honored this week by Brandweek Magazine as one of its 2009 “Marketers of the Year.” Brandweek’s award honors individuals who embrace both value and values, as well as unabashed creativity in marketing. Chow is profiled in this week’s Brandweek print issue and online at Brandweek.com. Chow and other winners will be honored at a special dinner reception tonight at the Central Park Boathouse in New York City.

Chow, who joined ConAgra Foods in 2007, was selected for her ability to take a “number of trusty-if-tired brands and put them back on a growth track” according to Brandweek. The magazine also said that “while other companies have driven their marketing departments to chase fads, Chow’s aim has been to take what already works and make it work better.”

“If making the sale were that easy, we’d have 1,200 marketers of the year instead of just 12. Marketing is hard, especially today,” said Brandweek Editor-in-Chief Todd Wasserman. “The Brandweek Marketers of the Year consistently make new rules and then break them, reinventing the best way to connect with consumers and make a product resonate. We applaud their efforts and congratulate them.”

“Being selected as a ‘Marketer of the Year’ by Brandweek is a tremendous honor – both for Joan Chow and for ConAgra Foods,” said Gary Rodkin, CEO, ConAgra Foods. “As a company, we’re focused on making the brands consumers love – brands like Orville Redenbacher’s, Healthy Choice, Hunt’s, Banquet and Chef Boyardee, to name a few – and using insights to market them successfully to consumers. We’ve raised the bar on our marketing efforts and this recognition is a testament to how far we’ve come under Joan’s leadership. Congratulations to her and all the other winners.”

Brandweek's Marketer of the Year Awards are presented to an outstanding list of marketers selected by a panel of Brandweek editors. All candidates are scored by merit and marketplace efforts that not only speak for themselves in terms of brand performance and sales, but can be traced back to individuals. Video interviews with winning marketers can be found at www.brandweek.com/moy.

Sponsors for the awards and ceremony include Discovery Networks and Yahoo!.

About Brandweek

Brandweek is the leading source of news and information for the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Brandweek and Brandweek.com provide marketers with valuable competitive information and insights for bringing new products and ideas to the global marketplace.

Brandweek is published by Nielsen Business Media, a part of The Nielsen Company, a global information and media company.

About ConAgra Foods

ConAgra Foods, Inc., (NYSE: CAG) is one of North America’s leading food companies, with brands in 97 percent of America’s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying potato, other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

ConAgra Brands (NYSE:CAG)
Historical Stock Chart
From May 2024 to Jun 2024