ConAgra Foods CMO Joan Chow Named by Brandweek as a 2009 Marketer of the Year
September 15 2009 - 12:00PM
Business Wire
ConAgra Foods’ Executive Vice President and Chief Marketing
Officer Joan Chow was honored this week by Brandweek Magazine as
one of its 2009 “Marketers of the Year.” Brandweek’s award honors
individuals who embrace both value and values, as well as unabashed
creativity in marketing. Chow is profiled in this week’s Brandweek
print issue and online at Brandweek.com. Chow and other winners
will be honored at a special dinner reception tonight at the
Central Park Boathouse in New York City.
Chow, who joined ConAgra Foods in 2007, was selected for her
ability to take a “number of trusty-if-tired brands and put them
back on a growth track” according to Brandweek. The magazine also
said that “while other companies have driven their marketing
departments to chase fads, Chow’s aim has been to take what already
works and make it work better.”
“If making the sale were that easy, we’d have 1,200 marketers of
the year instead of just 12. Marketing is hard, especially today,”
said Brandweek Editor-in-Chief Todd Wasserman. “The Brandweek
Marketers of the Year consistently make new rules and then break
them, reinventing the best way to connect with consumers and make a
product resonate. We applaud their efforts and congratulate
them.”
“Being selected as a ‘Marketer of the Year’ by Brandweek is a
tremendous honor – both for Joan Chow and for ConAgra Foods,” said
Gary Rodkin, CEO, ConAgra Foods. “As a company, we’re focused on
making the brands consumers love – brands like Orville
Redenbacher’s, Healthy Choice, Hunt’s, Banquet and Chef Boyardee,
to name a few – and using insights to market them successfully to
consumers. We’ve raised the bar on our marketing efforts and this
recognition is a testament to how far we’ve come under Joan’s
leadership. Congratulations to her and all the other winners.”
Brandweek's Marketer of the Year Awards are presented to an
outstanding list of marketers selected by a panel of Brandweek
editors. All candidates are scored by merit and marketplace efforts
that not only speak for themselves in terms of brand performance
and sales, but can be traced back to individuals. Video interviews
with winning marketers can be found at www.brandweek.com/moy.
Sponsors for the awards and ceremony include Discovery Networks
and Yahoo!.
About Brandweek
Brandweek is the leading source of news and information for the
U.S. marketing industry and the only trade magazine to offer
saturation coverage at all levels of the brand-activation process.
Brandweek and Brandweek.com provide marketers with valuable
competitive information and insights for bringing new products and
ideas to the global marketplace.
Brandweek is published by Nielsen Business Media, a part of The
Nielsen Company, a global information and media company.
About ConAgra Foods
ConAgra Foods, Inc., (NYSE: CAG) is one of North America’s
leading food companies, with brands in 97 percent of America’s
households. Consumers find Banquet, Chef Boyardee, Egg Beaters,
Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville
Redenbacher’s, PAM, Peter Pan, Reddi-wip and many ConAgra Foods
brands in grocery, convenience, mass merchandise and club stores.
ConAgra Foods also has a strong business-to-business presence,
supplying potato, other vegetable, spice and grain products to a
variety of well-known restaurants, foodservice operators and
commercial customers. For more information, please visit us at
www.conagrafoods.com.
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