CL Colgate Palmolive Co

www.wallstreetequityresearch.com allows shareholders to gain full understanding of the economic and market forces influencing the personal products industry, and offers free research on industry players Colgate-Palmolive Co. (NYSE: CL) and Procter & Gamble Co. (NYSE: PG). Register today at www.wallstreetequityresearch.com to receive free research reports on these companies.

While the Personal Products industry has been considered recession proof in the past, the economic downturn has created a difficult situation for companies within the industry. The high-unemployment levels and low consumer confidence this go-around have caused many consumers to become much more price-conscious. Consequently, consumers have begun to "trade-down" to bargain store brands. This has hurt the Personal Products industry which makes a large portion of its revenue from selling premium products.

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In response, some of the companies within the industry have instituted price cuts. While this has helped prop-up sales volume, the depressed margins have offered lower overall profits. Another problem anticipated with the price cuts is consumer resistance to price increases planned for when the global economy stabilizes. It is expected that consumers will trade-down as they have become accustomed to paying less for certain personal products. Visit us at http://www.wallstreetequityresearch.com/ to understand the catalysts and forces driving or affecting personal products stocks.

Outside of the U.S., companies within the sector are attempting to increase their penetration into emerging markets. The general population of India and China's growing income levels and increasing esthetic consciousness present the sector with an opportunity to familiarize new consumers with the value of premium products. However, one issue in India recently has been the high levels of food inflation. Up 15% from last year, the devaluation of currency has caused many companies to struggle with how to price their products as increases to protect margins could push customers to local makers.

The ongoing economic challenges are bringing some companies out of their usual business comfort zone as they move to new locations. One such company is Procter & Gamble Co. which has mostly found its market within the U.S. and Europe. However, things are rapidly changing as the company begins to take on the world with competitors like Colgate-Palmolive Co. Shareholders and investors can sign up today at http://wallstreetequityresearch.com/September232010Colgate-PalmoliveCo.(CL)230910.php or http://wallstreetequityresearch.com/September232010TheProcter&GambleCo.(PG)230910.php to download the full reports on Colgate-Palmolive Co. and Procter & Gamble Co.

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