Brunswick Boat Group Partners with United States Power Squadrons to Promote Boater Education and Safety
October 12 2010 - 2:44PM
Marketwired
Brunswick Corporation (NYSE: BC), the world's largest marine
manufacturer, has partnered with the United States Power Squadrons
(USPS) to conduct boater education through participating Brunswick
boat brand dealerships across the United States. USPS is the
largest not-for-profit boating organization in the United States,
with more than 45,000 members dedicated to making boating safer and
more enjoyable by conducting courses in seamanship, navigation and
more.
"As industry leaders, we seized this opportunity to positively
impact boating enjoyment," said Brunswick Boat Group President Andy
Graves. "By giving our customers easy access to education by
seasoned boaters, we hope to improve the ownership experience and
potentially enhance boating safety."
Classes and seminars range from beginner to expert levels
covering a wide variety of topics including navigation, "Rules of
the Road," knot tying, electronics, trailering, and more. Qualified
Power Squadrons personnel conduct the courses using facilities
provided by participating Brunswick dealers.
"We are delighted that the Brunswick Boat Group embraces the
importance of educating boaters before they take to the water,"
said Frank A. Dvorak, USPS's chief commander. "This will improve
the boating experience by helping boaters be safer on the water as
well as avoid costly tickets or embarrassing mistakes. The more
competent the boater, the better time they will have on the water.
Brunswick understands that."
Many states require some form of boater certification prior to
operation of an engine-powered vessel. The USPS program exceeds the
course requirements in every state and satisfies those obligations.
Additionally, many insurance companies will discount boat insurance
rates upon proof of completion of a USPS course.
"Additional programs offered include content for our more
experienced boaters, including the nuances of the more complex
electrical systems of cruisers and even a comprehensive course
about weather," said Graves. "For boaters who can't make it into
the dealership for the courses, participating dealers also have
access to take-home guides and course material." Graves said a
pilot program already is underway with a number of Brunswick Boat
Group dealerships participating.
"Because several of our brands are a popular choice for
first-time boat owners, this partnership is extremely beneficial,"
said Graves. "Unfortunately, one bad experience may turn people off
of boating. We want to use every tool at our disposal to ensure
that our customers are comfortable and competent at the helm so
that they experience maximum enjoyment from their boats every time
they take to the water."
Brunswick boat brands slated to roll out the USPS program
through dealerships in the U.S. include Bayliner, Boston Whaler,
Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras
Yachts, Lowe, Lund, Meridian Yachts, Princecraft, Sea Ray, and
Trophy.
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation
endeavors to instill "Genuine Ingenuity"™ in all its leading
consumer brands, including Mercury and Mariner outboard engines;
Mercury MerCruiser sterndrives and inboard engines; MotorGuide
trolling motors; Attwood marine parts and accessories; Land 'N'
Sea, Kellogg Marine, and Diversified Marine parts and accessories
distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts,
Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund,
Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine,
Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant boats; Life
Fitness and Hammer Strength fitness equipment; Brunswick bowling
centers, equipment and consumer products; Brunswick billiards
tables and foosball tables. For more information, visit
http://www.brunswick.com.
Contact: Daniel Kubera
Director - Media Relations and Corporate Communications
Phone: 847.735.4617
Email: daniel.kubera@brunswick.com
[HUG#1451214]
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Source: Brunswick Corporation via Thomson Reuters ONE
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