BARK Celebrates a “Fun, Old-Fashioned Family Christmas” with the Launch of Limited-Edition National Lampoon’s Christmas Vacation Dog Toys
November 28 2023 - 9:00AM
Business Wire
Toys are exclusive to new and current BarkBox
and Super Chewer subscribers this holiday season
BARK (NYSE: BARK), a leading global omnichannel dog brand with a
mission to make all dogs happy, in partnership with Warner Bros.
Discovery Global Consumer Products today announced it is launching
a National Lampoon’s Christmas Vacation BarkBox and Super Chewer
box to celebrate the “hap-hap-happiest” time of year with our dogs.
New and current subscribers of BarkBox, a monthly themed surprise
of toys and treats, and Super Chewer, a monthly subscription of
tough toys for dogs who play harder, can play with Griswold family
Christmas-themed toys starting today and all season long while
supplies last.
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National Lampoon's Christmas Vacation
BarkBox and Super Chewer boxes (Photo: Business Wire)
BARK’s team of toy designers reimagined the Warner Bros. cult
classic holiday film into hilarious dog toys such as a plush Clark
Griswold and moose mug, cousin Eddie’s RV with a “Jelly of the
Month Club” toy hidden inside, and even Aunt Bethany’s lime jello
ready for dogs to rip into. Dogs that love a challenge, like cousin
Eddie’s dog Snots, can opt for tougher designs of the toys through
a Super Chewer subscription with durable versions of the Griswold
family station wagon, moose mug, and the “gift that gives the whole
year” “Jelly of the Month Club” toy with a surprise toy inside.
“At BARK, dogs are family, and we love including them in holiday
traditions. Collaborating with classic films such as National
Lampoon’s Christmas Vacation is a fun way to bring our dogs into
holiday season festivities,” said Dave Stangle, Vice President of
Brand Marketing at BARK. “In a way, we see ourselves in Clark
Griswold where we want our family (especially our dogs) to have a
spirited holiday season that brings everyone together. These toys
are our way of bringing dog parents and their pups together to
celebrate.”
BARK was founded in 2011 and has since served more than 6.5
million dogs around the world. To learn more about the National
Lampoon’s Christmas Vacation toys and to sign up for a
subscription, visit BarkBox.com or SuperChewer.com.
About BARK
BARK is the world’s most dog-centric company, devoted to making
dogs happy with the best products, services and content. BARK’s
dog-obsessed team applies its unique, data-driven understanding of
what makes each dog special to design playstyle-specific toys,
wildly satisfying treats, great food for your dog’s breed,
effective and easy to use dental care, and dog-first experiences
that foster the health and happiness of dogs everywhere. Founded in
2011, BARK loyally serves dogs nationwide with themed toys and
treats subscriptions, BarkBox and BARK Super Chewer; custom product
collections through its retail partner network, including Target
and Amazon; its high-quality, nutritious meals made for your breed
with BARK Food; and products that meet dogs’ dental needs with BARK
Bright®. At BARK, we want to make dogs as happy as they make us
because dogs and humans are better together. Sniff around at
BARK.co for more information.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP),
part of Warner Bros. Discovery Global Brands, Franchises, and
Experiences, extends the company’s powerful portfolio of
entertainment brands and franchises into the lives of fans around
the world. WBDGCP partners with best-in-class licensees globally on
award-winning toy, fashion, home décor and publishing programs
inspired by the biggest franchises from Warner Bros.’ film,
television, animation, and games studios, HBO, Discovery, DC,
Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With
innovative global licensing and merchandising programs, retail
initiatives, and promotional partnerships, WBDGCP is one of the
leading licensing and retail merchandising organizations in the
world.
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version on businesswire.com: https://www.businesswire.com/news/home/20231128430627/en/
Investors: Michael Mougias investors@barkbox.com
Media: Garland Harwood press@barkbox.com
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