Cheers to the New Bud Light, Toronto Ultra Partnership
July 13 2021 - 9:00AM
OverActive Media (“OverActive” or the “Company”) (TSXV: OAM),
a leading global esports and entertainment organization, announced
today that Bud Light (NYSE:BUD) is the Official Beer Partner of the
Toronto Ultra, Canada's Call of Duty team.
The new partnership is focused on creating custom content and
celebrating big moments with Ultra fans. The collaboration will
include a player-focused social media content campaign that will
give Ultra players the opportunity to give their hot takes on a
range of topics within the Call of Duty community. Fans can also
expect to be taken behind-the-scenes at the Stage 5 Major and Call
of Duty League (CDL) Champs with exclusive content.
"Continuing to expand into the world of esports in Canada is an
exciting move for us, and we're thrilled to leverage the Bud Light
brand to help raise awareness for the Toronto ULTRA players and
gaming culture overall," said Mike
D'Agostini, Senior Marketing Director, Bud Light Canada.
"The team shares Bud Light's fun and social spirit, and we're eager
to produce collaborative content this summer that fans across all
our brands can enjoy."
"As we have seen recently, Toronto Ultra have given our fans so
much to cheer about and having a massive brand like Bud Light to
celebrate the big moments in Stage 5 and throughout CDL playoffs
will be a game-changer for us as we continue to reach new and
diverse audiences," said Tyler Keenan, VP of
Global Partnerships at OverActive.
In another first for OverActive Media and its franchises, the
partnership will see a special collaboration take place where a
limited-edition playoff can will be designed and sold publicly to
celebrate Toronto Ultra’s playoff run through the CDL Champs.
Visuals of the new can and details will be launched in early
August.
"From everything that I see online, and in their marketing, Bud
Light is a fun, social and inclusive brand, and I think their
addition to our roster of partners, is a perfect fit! We hear a lot
about partners wanting to fuel gamers, and I think there's a good
chance we will happily use this fuel, responsibly of course,"
added Methodz, Toronto Ultra player.
Bud Light joins a growing list of industry-leading brands that
includes Bell, Canon, Red Bull, Universal Music Canada,
SkipTheDishes, Jack Link's, EPOS, and TD Bank that are working
alongside OverActive to drive the optimal fan experience.
About Bud Light Bud Light has been brewed
in Canada since 1986 using the finest malted barley and premium
hops that impart a smooth and light taste and crisp finish. As one
of the fastest growing beer brands in Canada, the brand
has grown to include their line of Flavours, as well as Bud
Light Seltzers. For more information, visit www.budlight.ca or
Facebook.com/BudLightCanada.
PR CONTACTS
Paulo SenraHead of Communications and Public Relations,
OverActive Mediapsenra@oam.gg416-882-7919
Joel ShafferPublic
Relationsjshaffer@longviewcomms.ca416-670-6468
ABOUT OVERACTIVE MEDIA
OverActive Media (TSXV:OAM) is headquartered in
Toronto, Ontario, with operations in Madrid, Spain and Berlin,
Germany. OverActive’s mandate is to build an integrated global
company delivering sports, media and entertainment products for
today’s generation of fans with a focus on esports, videogames,
content creation and distribution, culture, and live and online
events. OverActive owns team franchises in (i) the Overwatch
League, operating as the Toronto Defiant, (ii) the Call of Duty
League, operating as the Toronto Ultra, (iii) the League of Legends
European Championship (“LEC”), operating as the MAD Lions, (iv) the
Liga de Videojuegos Profesional League of Legends Superliga,
operating as the MAD Lions Madrid, and (v) in the Counter Strike:
Global Offensive, operating as the MAD Lions in Flashpoint, a
franchised league operated by B Site Inc. (a company in which
OverActive holds a minority interest), as well as other
non-affiliated CS:GO tournaments and leagues. OverActive also
operates both live and online events, operating as OAM Live and
maintains an active social media presence with its fans and
community members, operates fan clubs, and other fan related
activities that increase the reach of its brands.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/90887fd4-4c10-4d30-aca5-26d26b944b3a
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