WAKEFIELD, Massachusetts,
October 27, 2015 /PRNewswire/ --
Power secure
customer connections with
Xura's Financial
Services suite - mobile
messaging, multi-factor authentication
and rich communications
Get first access
to new report by Disruptive Analysis: Enriching Financial
Services with WebRTC Communications Features
Xura, Inc. (NASDAQ: MESG): According to Juniper Research
there will be one billion mobile banking customers by 2017, with
40% of users accessing their accounts via apps on their mobile
phone[1] and yet still call and visit their branches.
With more apps, services and devices to connect and
communicate with than ever before, enhancing the customer journey
has never been more critical for banks and financial institutions
as they embrace the digital transformation, where increased
convenience and a differentiated experience builds long-lasting
loyalty and retention. To support banks and financial businesses in
their drive to create an omni-channel experience and boost the way
they interact with customers , Xura, Inc, a leading provider of
digital communications services for enterprises, today announces
how it can create a richer path to customer communication, with the
launch of its suite of financial services solutions.
Xura's comprehensive financial services suite of solutions
enables intelligent, secure and personalised two-way dialogue
across any device, website and app, all while saving significant
time and money. Xura's global SMS network, for example, provides
seamless, security-optimized routing with superior quality and a
decade's operational experience to banking customers, ranging from
simple authentication transactions, to instant delivery of
time-sensitive information, which can be rapidly deployed with the
highest level of security (ISAE 3402 certified), and privacy
compliance.
In addition, the forge SDK by Xura, which is based on WebRTC
technology, enables real-time, next generation customer
interactions, including VoIP calling, video chat, instant
messaging, encrypted file- and screen-sharing, presence and
recording, all at the touch of a button. With user context at the
core of the offering, when a customer clicks to communicate with
their bank or financial services provider via an app or website,
their call can firstly be routed to personnel in the customer
branch who may know the customer or diverted to a bank's agent in a
call center. When a session comes through, the customer is already
authenticated and the agent can access the customer's transaction
history so they can resolve issues by pulling relevant contextual
information from the user's mobile app or web screen preventing
users to repeat information. Bringing the most appropriate agent
and contextual information translates to a faster call resolution
and personalized service; in other words, substantial cost savings
and improved customer experience.
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1. nVisions Future Foundations (2013)
Eric Bilange, EVP Enterprise at Xura, commented: "Xura has a
deep and extensive history in enabling secure and scalable
communications services, such as SMS, MMS, Voicemail and IP
messaging, to mobile operators globally. Our digital
communications product portfolio, innovation, expertise and
operational excellence, which has been built over the last 20
years, perfectly complements the financial services sector as it
moves to real-time, contextual omni-channel services.
"Today consumers want a service from their banks that replicates
the messaging experience and the familiarity they have become used
to with over-the-top services such as WhatsApp. With Xura,
retail banks and financial services companies can easily add rich
communication features into apps and websites with the added
element of the human dimension, providing immediate, authenticated
interaction with appropriate bank personnel without having to visit
a branch, for example. We are already rolling this out in some
parts of the world, and our solutions not only help financial
services organisations differentiate themselves, but they will
experience clear results with communication efficiency and customer
satisfaction, as well as offering the customer peace of mind that
their enquiry is getting the direct attention it deserves. All
messages (chat, video, voice and file) can be delivered safely with
the flexibility of our architecture, and we can enable options like
SMS fall-back, as well as other endless possibilities to streamline
communications by integrating our forge SDK with mobile banking
services," continued Bilange.
Partnering with industry renowned WebRTC expert, Dean Bubley, Xura has commissioned a whitepaper
through Dean's independent analyst house, Disruptive Analysis,
outlining some of the use-cases and opportunities for WebRTC in the
finance sector, including the role of PaaS (Platform as a Service)
offers.
Dean Bubley, lead analyst at
Disruptive Analysis, said: "Banking, insurance and related sectors
have been at the forefront of commercial WebRTC adoption already,
and this trend looks to broaden and deepen further. This reflects a
general high level of investment in mobile and digital applications
across the finance industry, and a perpetually-evolving role of
human communications in many functions, as the industry's products
and processes change. While self-service and messaging/notification
channels will continue to evolve, so too will voice and video - and
WebRTC is probably the single most important innovation to allow
that to occur and it will be the vendors in this space that will
drive this." To access the Disruptive Analysis report, please click
here.
Xura's innovation roadmap continues to push what's possible
across multiple devices, providing the best possible customer
communication experience, while always considering the regulatory
requirements. To find out more about Xura and its financial
services suite, visit Xura experts at Money 2020, stand 1457, where
the team will be on hand to present live banking demos showcasing
rich communications in action. To set up a meeting with Xura
please email: corporate.marketing@xura.com. Alternatively, visit
http://www.xura.finance to request a meeting or demo.
About Xura, Inc.
Xura, Inc (NASDAQ: MESG) offers a portfolio of digital services
solutions that enable global communications across a variety of
mobile devices and platforms. We help communication service
providers (CSPs) and enterprises navigate and monetize the digital
ecosystem to create innovative, new experiences through our
cloud-based offerings. Our solutions touch more than three billion
people through 350+ service providers and enterprises in 140+
countries. You can find us at Xura.com.
Forward-Looking Statements
This press release includes "forward-looking statements."
Forward-looking statements include statements of plans and
objectives for future operations, statements of future economic
performance, and statements of assumptions relating thereto. In
some cases, forward-looking statements can be identified by the use
of terminology such as "may," "expects," "plans," "anticipates,"
"estimates," "believes," "potential," "projects," "forecasts,"
"intends," or the negative thereof or other comparable terminology.
By their very nature, forward-looking statements involve known and
unknown risks, uncertainties and other important factors that could
cause actual results, performance and the timing of events to
differ materially from those anticipated, expressed or implied by
the forward-looking statements in this press release. These risks
and uncertainties discussed above, as well as others, are discussed
in greater detail in our filings with the SEC. The documents and
reports we file with the SEC are available through us, or our
website, http://www.Xura.com, or through the SEC's Electronic Data
Gathering, Analysis, and Retrieval system (EDGAR) at
http://www.sec.gov .
SOURCE Xura Inc