Treasure Global Inc Partners with Boost to Revolutionize eVoucher Deals with ZCITY App’s Merchant AI Engine
October 13 2023 - 8:00AM
Treasure Global Inc (NASDAQ: TGL) (“Treasure
Global” or the “Company”), an innovative technology solutions
provider, today announced that it has launched its ZCITY App
Merchant Artificial Intelligence (“AI”) Engine for its proprietary
app, ZCITY, that will tailor highly personalized eVoucher deals for
users.
Collaborating with Boost, the regional full
spectrum fintech arm of Axiata, Treasure Global will leverage the
fintech’s extensive network of over 600,000 diverse merchants
spanning various industries. This will support ZCITY’s user base
growth significantly and expand its brand presence in the region
while generating anticipated revenue growth.
The AI engine will redefine ZCITY’s offering of
eVoucher deals, by creating and deploying “Super Deals” eVouchers
directly within the ZCITY App within the ZCITY user community. The
eVoucher deals will undergo a sophisticated personalization
process, ensuring they resonate with the specific user that is
being targeted. This personalization will draw from user behaviour,
spending patterns, preferences, and transaction histories, setting
a new standard for targeted marketing and value delivery.
The Company expects introduction of the ZCITY
App Merchant AI Engine and its collaboration with Boost to be a key
revenue driver for Treasure Global Inc. By facilitating the
creation of highly personalized eVoucher deals for 2.5 million
ZCITY users, this innovation unlocks significant monetization
opportunities. Furthermore, the rich data insights derived from
user interactions and preferences will empower Treasure Global to
further optimize its offerings, driving additional revenue through
targeted marketing campaigns and expanded merchant
partnerships.
Finally, the synergy between ZCITY’s users and
merchants presents an additional avenue for revenue generation. As
users redeem these purchased Super Deal eVouchers at participating
merchants, ZCITY earns a commission for each transaction,
effectively monetizing the increased business traffic brought to
these merchants. This innovative monetization strategy ensures that
the value flow from merchant to user to ZCITY remains seamless and
mutually beneficial.
Sam Teo, Chief Executive Officer of Treasure
Global Inc, commented, “What sets the ZCITY Merchant AI Engine
apart is, not only its ability to reduce inefficiencies of
traditional pre-paid vouchers, but its capacity to generate
invaluable data-driven insights. This data-driven approach promises
to bridge the longstanding data gap within the industry, providing
an effective, performance-based solution that delivers
unprecedented value to both users and merchants. We believe this
solution will serve as a key revenue driver for the Company. TGL
remains committed to pushing the boundaries of technological
innovation, empowering both users and merchants, while fostering
financial inclusion and efficiency within the digital realm.”
About Treasure Global
IncTreasure Global is a Malaysian solutions provider
developing innovative technology platforms. Treasure Global has
developed two technology solutions: the ZCITY App, a unique digital
ecosystem that transforms and simplifies the e-payment experience
for consumers, while simultaneously allowing them to earn rewards;
and TAZTE, a digital food and beverage management system providing
merchants with a one-stop management and automated solution to
digitalize their businesses. Treasure Global also acts as a master
franchiser in Southeast Asia for popular restaurant chains, while
providing them with the TAZTE solution. As of September 25, 2023,
ZCITY had over 2.6 million registered users.
For more information, please
visit https://treasureglobal.co/
Forward Looking StatementsThis
press release may contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
Such forward-looking statements are characterized by future or
conditional verbs such as “may,” “will,” “expect,” “intend,”
“anticipate,” “believe,” “estimate” and “continue” or similar
words. You should read statements that contain these words
carefully because they discuss future expectations and plans, which
contain projections of future results of operations or financial
condition or state other forward-looking information.
Forward-looking statements are not guarantees of future
performance, are based on certain assumptions and are subject to
various known and unknown risks and uncertainties, many of which
are beyond the control of the Company, including those set forth in
the Risk Factors section of the Company’s Annual Report on Form
10-K for the fiscal year ended June 30, 2023 filed with the
Securities and Exchange Commission (“SEC”) on September 28, 2023
and other filings made with the SEC. Copies of these documents are
available on the SEC’s website, www.sec.gov. These forward-looking
statements cannot be predicted or quantified and consequently,
actual results may differ materially from those expressed or
implied by such forward-looking statements. The Company undertakes
no obligation to update these statements for revisions or changes
after the date of this release, except as required by law.
For further information, please contact:
U.S. Investor ContactPhil CarlsonKCSA Strategic
Communicationsir_us@treasuregroup.co
Malaysian Investor
Contactir_my@treasuregroup.co
Media ContactsSue Chuah, Chief Marketing
OfficerTreasure Global Incmediacontact@treasuregroup.co
Treasure Global (NASDAQ:TGL)
Historical Stock Chart
From Apr 2024 to May 2024
Treasure Global (NASDAQ:TGL)
Historical Stock Chart
From May 2023 to May 2024