Sinclair Broadcast Group Names Robert P. Richardson Vice President and General Manager in Champaign, Springfield, and Decatur, Illinois
July 10 2023 - 11:15AM
Business Wire
Sinclair Broadcast Group announced that Robert P. Richardson has
been named Vice President and General Manager of WICS/WICD in
Champaign, Springfield, and Decatur, IL. He will also be
responsible for oversight of providing services to WRSP/WCCU and
WBUI in the market.
Richardson joins Sinclair from KERO in Bakersfield, CA where he
was the Senior Director of Sales, Local and Digital Sales.
In making the announcement, Rob Weisbord, Sinclair’s Chief
Operating Officer and President of Broadcast said, “Robert is a
proven leader, with over 20 years of experience developing sales
strategies and driving revenue for broadcast and digital media. We
are excited to have him at the helm in Champaign, Springfield, and
Decatur.”
Richardson has held several executive leadership positions
throughout his career, including General Manager/Director of Sales
at KABZ, KKPT and KHLR in Little Rock, Vice President of Sales at
WFLA/WTTA in Tampa, and Director of Sales at KARK, KARZ, KRLT and
KASN in Little Rock.
“I am looking forward to joining the team of talented media
professionals in Springfield, Champaign, and Decatur," said
Richardson.
Richardson holds a Bachelor of Arts in Mass Communication from
the University of Arkansas at Little Rock where he graduated Magna
Cum Laude. The former Vice President of Communications at the
University’s Mass Communication Department Alumni Association, he
currently sits on the Professional Advisory Board of Directors of
UALR’s Mass Communication Department.
About Sinclair:
Sinclair Inc., (Nasdaq: SBGI) is a diversified media company and
a leading provider of local news and sports. The Company owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; owns
Tennis Channel and multicast networks Comet, CHARGE! and TBD; and
owns and provides services to 21 regional sports network brands.
Sinclair’s content is delivered via multiple platforms, including
over-the-air, multi-channel video program distributors, and the
nation’s largest streaming aggregator of local news content,
NewsON. The Company regularly uses its website as a key source of
Company information which can be accessed at www.sbgi.net.
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20230710024019/en/
Jessica Bellucci – jbellucci-c@sbgtv.com
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