Diamond Sports Group Names Michael Schneider Chief Operating Officer and General Manager of Bally Sports Direct-to-Consumer Business
May 23 2022 - 12:00PM
Business Wire
Diamond Sports Group (“Diamond”), a subsidiary of Sinclair
Broadcast Group (NASDAQ: SBGI), today announced Michael Schneider
has been named Chief Operating Officer and General Manager of Bally
Sports+, its new direct-to-consumer (DTC) sports division.
In this newly created role, Schneider will have operational
oversight over the Bally Sports+ participatory DTC sports platform,
anchored by Bally Sports’ live event programming, while providing
fans a year-round opportunity to engage with content and
communities they are most passionate about.
Prior to joining Bally Sports, Schneider was the Vice President
of Brand and Content Marketing at Hulu, where he led the teams
driving Hulu’s marketing efforts across the SVOD and Live TV
businesses. Schneider also oversaw brand marketing and strategy,
audience development, live and licensed content marketing, social
media, sports marketing and the day-to-day performance of Hulu +
Live TV. Under Schneider’s leadership, Hulu launched and grew Hulu
+ Live TV into the leading U.S. live streamer.
Commenting on the appointment Rob Weisbord, Sinclair’s COO and
President of Broadcast said, “Throughout his career, Michael has
successfully launched and developed DTC streaming and service
platforms and created immersive engagement experiences. He is a
terrific addition to the team as we build out the Bally Sports+
offering, its exclusive content and passionate fan community.”
Prior to joining Hulu, Schneider was a founding member of the
PlayStation Vue launch team, leading customer marketing and
strategy and responsible for the service’s launch and business
growth. Schneider has also held multiple senior marketing roles at
Charter and Time Warner Cable where he led customer engagement and
loyalty initiatives.
“Local sports fans are in need more than ever of a viewing
experience where they can stream and get closer to their favorite
teams in more direct, interactive and meaningful ways,” said
Schneider. “I'm excited to lead the Bally Sports DTC team as I
believe our platform is the best positioned to push the industry
forward and redefine local sports for the fans of today and
tomorrow.”
Schneider has been named to the prestigious AdAge 40 under 40
list and was named one of the most powerful marketing leaders in
streaming by Business Insider. He holds an MBA from the NYU Stern
School of Business and a BA from Vassar College.
Schneider was selected following a national search conducted by
TurnkeyZRG.
About Bally Sports
The Bally Sports Regional Networks are the nation’s leading
provider of local sports. The 19 regional networks,
owned-and-operated by Sinclair Broadcast Group, include, Bally
Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally
Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City,
Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North,
Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego,
Bally Sports SoCal, Bally Sports South, Bally Sports Southeast,
Bally Sports Southwest, Bally Sports Sun, Bally Sports West and
Bally Sports Wisconsin. The Bally Sports RSNs serve as the TV home
to more than half of all MLB, NHL and NBA teams based in the United
States and produce over 4,500 live local professional telecasts
each year in addition to a wide variety of locally produced sports
events and programs. For more regional sports coverage, download
the Bally Sports app and visit www.BallySports.com.
About Sinclair Broadcast Group,
Inc.
Sinclair Broadcast Group, Inc. is a diversified media company
and a leading provider of local sports and news. The Company owns
and/or operates 21 regional sports network brands; owns, operates
and/or provides services to 185 television stations in 86 markets,
owns multiple national networks including Tennis Channel and
Stadium; and has TV stations affiliated with all the major
broadcast networks. Sinclair’s content is delivered via multiple
platforms, including over-the-air, multi-channel video program
distributors, and digital and streaming platforms NewsON and STIRR.
The Company regularly uses its website as a key source of Company
information which can be accessed at www.sbgi.net.
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Jessica Bellucci Jessica@BellucciMedia.com
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