PFSW Pfsweb Inc

With the 2006 Winter Olympic opening ceremony just days away, Roots, the official outfitter to the 2006 U.S. Olympic Team, is reporting a 15-20 percent increase in online sales and a 25 percent increase in general web traffic as compared to its original forecast. The increase in expected sales and traffic reflects the recent push by Roots to drive consumers to the website www.roots.com for the latest in Team USA clothing. In addition to their escalated sales and marketing efforts, Roots has maximized the benefits of the scalable web commerce solution created in 2002 with web commerce partner PFSweb, Inc., an integrated business solution and business process outsourcer. PFSweb provides a turnkey e-commerce solution for Roots, including web-hosting, total order management, payment processing and fraud prevention, fulfillment, customer care and distribution. "We are fortunate to have an extremely scalable and robust e-commerce solution that allows us to take advantage of the global reach in support of the U.S. Olympic Team," said Michael Budman, co-founder of Roots. "We are proud of the collection of apparel we have developed for the U.S. Olympic Team this year and are pleased with the positive response received from the American public. At Roots, we pride ourselves on our excellent customer care and are delighted to have partnered with PFSweb to ensure our online shoppers are offered the same high quality care we provide in our stores." "We are working in conjunction with Roots to ensure, protect and enhance the Roots brand experience," said Mark Layton, CEO of PFSweb. "Four years ago, the Roots Team USA apparel achieved huge popularity and experienced an unexpected significant increase in orders during the first month after the opening ceremony in Salt Lake City. PFSweb quickly expanded its high-quality CSR team and was able to respond to the spike in demand and quickly alter the infrastructure to accommodate it." In addition to the Team USA T-shirts, scarves and trademark berets, Roots will offer a replica of the jackets worn by Olympians during the opening ceremony. Interest in the collection has been so great that items will appear on daytime talk shows and will be included in the gift bags at tonight's Grammys. The collection also made a huge impact at the recent Sundance Film Festival. Items from the Team USA Olympic retail collection can be purchased at Roots Stores in the U.S., www.roots.com, Target, www.target.com, Dick's Sporting Goods, NBC Experience Store, and www.USOlympicTeam.com. Prices range from $19.95 to $248.00. About Roots Established in Toronto in 1973 by co-founders Michael Budman and Don Green, Roots is Canada's leading lifestyle brand, offering a wide range of clothing, leather goods and accessories for men and women of all ages. Roots is proudly associated with the Olympic Games and has become renowned for outfitting the teams of Canada, the United States, Great Britain and Barbados in the past. The privately held company operates nearly 150 branded stores, including more than 125 in Canada, 5 in the United States and 18 in Taiwan. Roots products are also sold by independent retailers and department stores around the world. To find out more about Roots Canada Ltd., visit www.roots.com . About PFSweb, Inc. PFSweb develops and deploys integrated business infrastructure solutions and fulfillment services for Fortune 1000, Global 2000 and brand name companies, including third party logistics, call center support and e-commerce services. The company serves a multitude of industries and company types, including such clients as Adaptec (Nasdaq:ADPT), CHiA'SSO, FLAVIA(R) Beverage Systems, Hewlett-Packard (NYSE:HPQ), International Business Machines (NYSE:IBM), Nokia (NYSE:NOK), Pfizer, Inc. (NYSE:PFE), Raytheon Aircraft Company, Rene Furterer USA, Roots, Inc., Smithsonian Institute and Xerox (NYSE:XRX). To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit www.pfsweb.com.