Modern silhouettes bring increased versatility
and choices to Sactionals platform for U.S. customers
STAMFORD, Conn., Aug. 14,
2023 /PRNewswire/ -- The Lovesac Company, a
sustainable furniture and technology brand best known for its
Sactionals, The World's Most Adaptable Couch, today unveiled a new
product line to strategically expand the Sactionals portfolio.
Designed with a modern aesthetic defined by crisp edges and an
angular silhouette, Angled Sides combine style, flexibility, and
Total Comfort, so customers can have it all at home. Through the
brand's Designed For Life approach, the introduction of Angled
Sides is just one of the new products being brought to market that
will enable consumers to style and adapt their Lovesac Sactionals
platform in ways they never could before.
Developed with the same base dimensions and geometric modularity
of the brand's current Sactionals Sides, Angled Sides will function
as both an arm and a back of the couch and can be used
interchangeably with Standard Sides and Roll Arm Sides for endless
configuration combinations. Current Sactionals owners can
seamlessly add Angled Sides to an existing configuration, giving
them a completely new look without the expected investment for a
brand-new couch.
Intentionally curated with versatility at the forefront, using
Angled Side as couch backs provide a 15.8-degree angle, just enough
to feel a slight, comfortable recline while in the seated position
without sacrificing support, which neatly contours to your body. As
arms, Angled Sides prop you up in the perfect position while
offering similar reclining comfort, and paired with the Angled Side
Pillow, which is thoughtfully designed to fit perfectly with any
Standard or Angled Side.
"Going into our 25th Anniversary year, we knew we
needed to show up for and engage with Lovesac customers in an
impactful way," said Shawn Nelson,
Lovesac Founder and CEO. "As promised, we continue to 'Rewrite the
Rules of Comfort' with the launch of Angled Sides, adding even more
style and comfort customization options for our Sactionals
customers. We understand what design-minded consumers are looking
for today and wanted to provide them with a new look that felt
different without sacrificing core product benefits that set
Lovesac apart: rearrangeable, replaceable, expandable, and
changeable. We look forward to continuing to challenge traditional
definitions of comfort through exceptional home products for the
years to come."
Paired with the new Angled Sides and all existing styles are
Lovesac accessories, including the Sactionals Coaster and Drink
Holder, created to make movie night at home more convenient. Angled
Side Covers are available in all of the brand's 200+ washable and
changeable quick ship and custom fabric offerings. As with all
Sactionals products, Angled Side + Pillow configurations can
support StealthTech™ Sound + Charge, invisible surround sound from
Harmon Kardon, now with Satellite
Subwoofers for expanded bass and sound capabilities.
New Angled Side Sactionals options are now available for
purchase in Lovesac showrooms and online at lovesac.com. To find
the closest Lovesac showroom to you, visit the
brand's Showroom Locator. To learn more about how Lovesac has
innovated the home space for 25 years and counting, visit
www.lovesac.com/25th-anniversary-event.
About The Lovesac Company
Based in Stamford, Connecticut, The Lovesac Company
(NASDAQ: LOVE) is a technology driven company that designs,
manufactures and sells unique, high-quality furniture derived
through its proprietary Designed for Life approach which results in
products that are built to last a lifetime and designed to evolve
as customers' lives do. The current product offering is comprised
of modular couches called Sactionals, premium foam beanbag chairs
called Sacs, and the Sactionals StealthTech™ Sound + Charge System.
As a recipient of Repreve's 6th Annual Champions of Sustainability,
responsible production and innovation are at the center of the
brand's design philosophy with products protected by a robust
portfolio of utility patents. Products are marketed and sold
primarily online directly at www.lovesac.com, supported by
direct-to-consumer touch points in the form of owned showrooms, as
well as through shop-in-shops and pop-up-shops with third party
retailers including Best Buy. LOVESAC, SACTIONALS, SAC, DESIGNED
FOR LIFE, THE WORLD'S MOST ADAPTABLE COUCH, SIDE AND TOTAL COMFORT
are trademarks of The Lovesac Company and are Registered in U.S.
Patent and Trademark Office.
For more information contact:
Nate Zubal, Lovesac PR
nate@lovesac.com
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SOURCE The Lovesac Company