INCX Interchange

Interchange Corp. (Nasdaq:INCX), owners and operators of Local.com, a local-search engine, today announced the implementation of its local-search platform on 10 additional Morris Communications newspaper sites. The additional Morris publications, which include The Florida Times-Union (http://www.jacksonville.com), Savannah Morning News (http://www.savannahnow.com), The Hannibal Courier-Post (http://www.hannibal.net), and The Topeka Capital-Journal (http://www.cjonline.com), now utilize Interchange's local-search platform to power their online local business directories. The Florida Times-Union is Morris Communications' largest online newspaper. The agreement, made in conjunction with Morris DigitalWorks, the online division of Morris Communications, provides these publications with new revenue channels, enhanced local-search technology, and further extends the reach of their local advertisers on the newspapers' online properties. With the addition of these 10 publications, a total of 19 online Morris newspapers are now utilizing Interchange's local-search platform. "Our ability to expand this relationship is a testament to the value that our technology platform brings to the newspaper industry," said Greg Parker, director of strategic alliances at Interchange. "We believe the adoption of Interchange's technology platform by Morris Communications' larger newspapers demonstrates that our local search scales to serve publishers with substantial traffic and advertiser volumes." Interchange's local-search platform enhances the search experience for consumers on newspaper and other directory sites by providing them with structured, relevant search results using Interchange's Keyword DNA(TM) technology. Keyword DNA utilizes business characteristics such as location, service area, and business-specific keywords, among other data, to automatically create a unique keyword profile for each local business. This enables newspaper sites to replace category-based searches and provides for searches of products and services using one user-friendly search box. Interchange's local-search platform also provides added revenue opportunities for Morris Communications and other newspaper publishers by allowing them to display additional local- and national-sponsored listings from Interchange's large network of local and national advertisers. About Morris Communications Co. Morris DigitalWorks (MDW), a division of Morris Communications Co., provides tools, technologies, consulting and Web development services to Morris newspapers and external clients. MDW award-winning technologies include: world-class hosting facilities, robust content management software, high-performance application tools, site enhancement tools and comprehensive classified and display classified technology. For more information, visit www.morrisdigitalworks.com. Morris Communications Co. LLC is a privately held media company with diversified holdings that include newspaper and magazine publishing, outdoor advertising, book publishing and distribution, visitor guide publishing, radio broadcasting and online services. For more information visit: www.morris.com. About Interchange Interchange Corp. (NASDAQ:INCX) owns and operates Local.com (www.local.com), a leading local-search engine powered by the company's proprietary Keyword DNA(TM) and local-Web indexing technologies. The company serves local and national Internet, wireless and operator-assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising. The company has headquarters in Irvine, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com. Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to operate, grow and monetize our local search engine, Local.com, and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.