NEW YORK, Nov. 4, 2011 /PRNewswire/ -- Coty Prestige, a
division of Coty Inc., announced today that it signed an agreement
with MG Icon LLC, a joint venture between Madonna, Guy Oseary, and
Iconix Brand Group, Inc. (Nasdaq: ICON), to launch the icon's first
fragrance. The fragrance, Truth or Dare by Madonna,
will debut exclusively at Macy's in April
2012 in the United States,
with global distribution beginning in May.
(Photo:
http://photos.prnewswire.com/prnh/20111104/NY00188)
The agreement with Coty marks the first time Madonna, the top
selling female recording artist of all time, with more than 300
million records sold worldwide, will launch a fragrance.
Madonna stated to Women's Wear Daily, "I have always been
obsessed by fragrance and for years wanted to create something
personal that was an expression of me but that other people could
relate to as well. Something honest, and yet daring, hence
the name Truth or Dare."
"Madonna is the marquis addition to Coty's unrivaled brand
portfolio and further establishes us as cutting edge leaders in the
global beauty industry," Bernd
Beetz, CEO, Coty Inc said.
"We are thrilled to embark on this new venture with Madonna, a
global icon with unprecedented star power and cultural
relevance."
Madonna will be featured in a global print, television, and
online marketing campaign produced in collaboration with
Fabien Baron of Baron & Baron
who she has worked with on many projects including "Sex," her
renowned 1992 pictorial essay on sexuality.
"Madonna is an artistic phenomenon whose vision has helped
define the cultural zeitgeist for nearly three decades. Her
fans around the world have an unparalleled devotion and will be
eager to experience a unique, and more personal, materialization of
her talent," Michele Scannavini, President, Coty Prestige said.
Truth or Dare by Madonna will be a signature floral
fragrance. Its unique blend of narcotic florals, balanced
with addictive woods and vanilla, creates a scent that is timeless,
yet contemporary, simultaneously dark and light. The bottle
plays up the Truth or Dare duality – a classic and sophisticated
shape, with modern and edgy detailing.
The scent will be available in a 75ml EDP ($68 / euro 62),
50ml EDP ($55 / euro 46), 30ml EDP ($39 / euro 35),
Body Lotion ($28 / euro 22), and Shower Gel ($24 / euro 21).
"Madonna is a globally recognized music and style pioneer. The
debut of her first fragrance is a dynamic platform to launch her
lifestyle brand, Truth or Dare by Madonna," commented
Neil Cole, CEO, Iconix Brand Group.
"Coty is a respected leader in the prestige fragrance
industry. Their expertise coupled with Madonna's iconic status is a
powerful partnership."
About Coty Inc.
Coty was created in Paris in
1904 by Francois Coty who is
credited with founding the modern fragrance industry.
Today, Coty Inc. is a recognized leader in global beauty with
annual net sales of over $4 billion. Driven by an
entrepreneurial spirit, passion, innovation and creativity, Coty
Inc. has developed an unrivaled portfolio of notable brands and
delivers its innovative products to consumers in 90 markets
worldwide.
The Coty Prestige brand portfolio is distributed
in prestige and ultra-prestige stores and includes Balenciaga,
Bottega Veneta, Calvin Klein,
Cerruti, Chloe, Chopard, Davidoff, Jennifer
Lopez, Jil Sander, JOOP!,
Karl Lagerfeld, Kenneth Cole, Gwen
Stefani, Lancaster,
Marc Jacobs, Nikos, philosophy,
Roberto Cavalli, Sarah Jessica Parker, Vera Wang, Vivienne
Westwood and Wolfgang
Joop.
The Coty Beauty brand portfolio is more widely
distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine
Dion, Chupa Chups, David and
Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi
Klum, Jovan, Kate Moss,
Kylie Minogue, Lady Gaga,
Manhattan, Manhattan Clearface,
Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI,
Pierre Cardin(1), Playboy,
Rimmel, Sally Hansen, Stetson,
Tim McGraw, TJoy and
Tonino Lamborghini.
Coty and Puig S.L. have a
strategic partnership for the distribution of the perfume lines
of Antonio Banderas,
Carolina Herrera, Nina Ricci, Prada, Paco Rabanne and
Shakira in the United States and Canada.
For additional information about Coty Inc., please visit
www.coty.com.
(1) Not available in North
America
MG Icon LLC
MG Icon LLC is a joint venture owned 50% by Iconix (NASDAQ:
ICON) and 50% by an entity controlled by Madonna and
Guy Oseary. MG Icon develops and explores business
initiatives globally including the creation
and acquisition of brands as well as exploring
opportunities within the Iconix portfolio. MG Icon holds a
direct-to-retail license agreement with Macy's, Inc. for the
"Material Girl" collection. "Material Girl" is a newly created,
fast-fashion junior collection.
Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing
portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC (R),
DANSKIN (R) ROCA WEAR (R), CANNON
(R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R),
ZOO YORK (R) and WAVERLY (R). In addition, Iconix owns an
interest in the ARTFUL DODGER (R), ED
HARDY (R), ECKO (R), MARC
ECKO (R), MATERIAL GIRL(TM) and PEANUTS (R) brands. The
Company licenses its brands to a network of leading retailers and
manufacturers that touch every major segment of retail distribution
from the luxury market to the mass market in both the U.S. and
worldwide. Through its in-house business development,
merchandising, advertising and public relations departments Iconix
manages its brands to drive greater consumer awareness and
equity.
SOURCE Coty, Inc.