The undisputed queen of hip-hop offers aspiring
artists the keys to success
Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and
publisher of free-to-play games for smartphone and tablet devices,
today announced the availability of Nicki Minaj: The Empire on the
App Store and Google Play. Featuring exclusive voiceovers and video
messages from Nicki Minaj herself, the app offers users a
multi-faceted digital experience including engaging story mode,
robust chat rooms, and the innovative ability to write and record
original music.
The app’s Raps feature allows users to write and record their
own lyrics over original tracks and Nicki Minaj songs, including
‘Ain’t Gone Do It,’ a song originally intended for The Pinkprint
that Nicki has decided to share with her fans. Users then submit
those tracks to the game’s community, earn likes, gain followers,
and get discovered. Nicki might be listening!
“I am delighted to welcome Nicki Minaj: The Empire into Glu’s
robust portfolio of products,” said Nick Earl, Glu’s President and
CEO. “Featuring multiple ways to engage with Nicki’s world apart
from traditional narrative gameplay, this product illustrates the
evolution of Glu’s celebrity gaming platform.”
“Raps is a feature derived entirely from Nicki’s creativity and
commitment to the success and authenticity of Nicki Minaj: The
Empire,” continued Earl. “I look forward to the creativity
submitted by the app’s community of users.”
“When I was coming up as an artist, I didn’t have my own beats
to work off of so I had to use existing tracks. In Nicki Minaj: The
Empire, I’m providing up-and-coming artists with original tracks to
put their lyrics on and the chance to rap with me on ‘Ain’t Gone Do
It,’ a song originally intended for The Pinkprint that I've decided
to share with my fans,” said Nicki Minaj. “I’m so excited to
listen to the songs that my fans submit in the app.”
About Nicki Minaj: The Empire
Play your story as a breakout hip-hop artist, conquering the
music industry with help from Nicki Minaj. Want to style up your
avatar in hot fashions and climb the latter to hip-hop stardom?
With a closet featuring real-world designs from the hottest
designers, players experience the highs and lows of the hip-hop
game while listening to the hottest Nicki Minaj tracks. Interested
in making some new friends? Chat rooms let players interact as a
group or throw private parties with their friends. Join BeatBook,
the in-game social network, to check out raps from other players
and share your own! Are you an artist, looking for a stage to spit
your rhymes? Head into Raps to write and record your own verses
over hot new beats and share with friends! The rap queen herself
will choose her favorites! This is YOUR empire, and YOU’RE the
boss!
Features of Nicki Minaj: The Empire
- Rule the World with Nicki Minaj – Join
the queen of rap in a dramatic adventure as you rise from humble
beginnings to become the next legend of hip-hop!
- Live the Life – Party at penthouses and
clubs; chat live with that hot guy or girl who’s checking you!
- Set the Trends – Dress to impress with
the latest fashions and show off your best outfits to your
friends!
- Live Large in Your Crib – Customize
your mansion and invite your friends to party all night!
- Express Yourself – Write lyrics and
record your own raps to share with friends!
Nicki Minaj continues to break records and impact pop culture at
large. Following the release of her two-time platinum selling and
critically lauded third full-length album, The Pinkprint,
Minaj graced the cover of TIME Magazine where she was named one of
2016’s “Most Influential People.” Throughout her career, Minaj has
been the recipient of a bevy of awards including American Music
Awards, MTV VMA’s, Billboard Music Awards, People’s Choice Awards,
BET Awards, and more, cementing her as rap's reigning queen. To
date, worldwide consumption for the global superstar is 15.1
million album equivalents, 55 million song equivalents, and 11
billion streams. A global touring phenomenon, Minaj has sold out
iconic venues worldwide including London’s O2 Arena, Brooklyn’s
Barclays Arena and The Staples Center in Los Angeles. Outside of
music, she has starred in films including Ice Age: Continental
Drift and The Other Woman, in addition to appearing
as a judge on American Idol. Most recently, Minaj starred
alongside Ice Cube and Cedric The Entertainer in this
year’s Barbershop 3.
Nicki Minaj’s social audience as of December 6, 2016: 42.3
million on Facebook, 20.7 million on Twitter, 69.8 million on
Instagram, and 11.3 million on Vevo. There is some fan overlap
among these social channels.
Nicki Minaj: The Empire is available for free from the App Store
on iPhone, iPad, or iPod touch at http://bit.ly/2g7GiOO and on
Google Play at http://bit.ly/2h2VBdQ.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play games for smartphone and tablet devices.
Glu is focused on creating compelling original IP games such as
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO
HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO,
RACING RIVALS, TAP SPORTS BASEBALL and TAP SPORTS FOOTBALL, and
branded IP games including BRITNEY SPEARS: AMERICAN DREAM, GORDON
RAMSAY DASH, KENDALL & KYLIE, KIM KARDASHIAN: HOLLYWOOD, and
SNIPER X WITH JASON STATHAM on the App Store, Google Play, Amazon
Appstore, Facebook, Mac App Store, and Windows Phone. Glu’s unique
technology platform enables its titles to be accessible to a broad
audience of consumers globally. Founded in 2001, Glu is
headquartered in San Francisco with major U.S. offices outside
Seattle and in San Mateo, Portland and Long Beach, and
international locations in Canada, China, India, Japan, and Russia.
Consumers can find high-quality entertainment wherever they see the
‘g’ character logo or at www.glu.com.
For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at
www.facebook.com/glumobile.
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO
HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO,
RACING RIVALS, TAP SPORTS, SNIPER X, GLU, GLU MOBILE and the 'g'
character logo are trademarks of Glu Mobile Inc. or its
subsidiaries.
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version on businesswire.com: http://www.businesswire.com/news/home/20161208005436/en/
Glu Mobile Inc.Claudia OropezaPR@glu.com(415) 800-6378orRepublic RecordsJoseph
CarozzaJoseph.Carozza@umusic.com(212) 830-0895orRepublic
RecordsMarisa BiancoMarisa.Bianco@umusic.com(212) 331-2030
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