StubHub Launches First Ticketing App for Apple TV
October 03 2016 - 10:00AM
Business Wire
App encourages people to get off the couch and
discover their ticket out
With mobile becoming an integral part of the event experience,
StubHub today announced the first ticketing app for Apple TV.
Designed to be purposefully different from its core mobile app
experiences, the new StubHub app for Apple TV is less transactional
and more emotional – and encourages people to browse and discover
events nearby or in a city across the U.S.
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Home screen lets you choose your category
and browse the related events. (Photo: StubHub)
Specially designed for 4th gen Apple TV, the new StubHub app
builds on the theory that the best screen is life-size. It
takes advantage of a large-format TV screen to showcase event
imagery and an energetic, highly visual design aesthetic within
StubHub’s new, dynamic brand look and feel.
In creating this design aesthetic, StubHub’s designers and
engineers had to consider new use cases for Apple TV and design for
the person who isn’t sure what they want to do, or who needs extra
motivation to get out of the house. The design was tested and
iterated through several rounds of user feedback, in which StubHub
designers added the side-scroll interface for browsing within a
seating section of a specific event, and included high-resolution
seat maps on the listing cards so consumers could get a clear idea
of the view from the section in which they were considering
tickets.
“We know that most people will be interacting with our app from
their couch, as they’re looking for something to do, so we kept the
StubHub app for Apple TV focused on browsability and discovery, to
better motivate people to get up and get out,” said Marcus
Shelksohn, director of mobile product. “The StubHub design team
wanted to create a more custom interface to reflect the emotional
nature of event discovery – and the result is an engaging look and
feel that maximizes event imagery and seat maps, and is highly
intuitive to navigate.”
As consumers rely even more on their mobile devices to research,
access and share their live experiences, StubHub’s goal is to be
everywhere their customers are, across multiple screens via
multiple devices. For example, StubHub and third-party data
shows:
- Over the next few years, mobile will
account for more than 50% of digital tickets purchased1.
- Fifty-two percent of concert-goers use
their mobile devices to look up details about shows2.
The new StubHub app for Apple TV expands on StubHub’s goal to
connect consumers to inspiring experiences, and for event-goers to
be able to access their favorite events, artists and performers on
nearly any screen.
1,2StubHub: The Year in Live Events, 2015
About StubHub
At StubHub, our mission is simple: help fans find fun. We
connect fans with their favorite teams, shows and artists and
introduce them to the ones they’ll love next. As the largest ticket
marketplace in the world, we enable fans to buy and sell tickets to
tens of thousands of events, whenever they want, through our
desktop and mobile experiences, including our StubHub app for
iPhone, iPad, Apple Watch and Android. Offering a superior fan
experience at its core, StubHub reinvented the ticket resale market
in 2000 and continues to lead it through innovation. Our industry
firsts include the introduction of the first ticketing application,
the first interactive seat mapping tool and the first live
entertainment rewards program, Fan Rewards™. Our business partners
include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS
and Spectra Ticketing & Fan Engagement. With the acquisition of
Ticketbis in August 2016, throughout the world, StubHub provides
the total end-to-end event going experience. StubHub is an eBay
company (NASDAQ:EBAY). For more information on StubHub, visit
StubHub.com or follow @StubHub on Twitter, Facebook and Instagram
or YouTube.com/StubHub.
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version on businesswire.com: http://www.businesswire.com/news/home/20161003005306/en/
StubHubJohnna Hoffjhoff@ebay.comorLaunchSquad for StubHubMaria
Pianellimpianelli@launchsquad.com
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