CANTON, Mass., Aug. 31, 2015 /PRNewswire/ -- Dunkin'
Donuts, America's all-day, everyday stop for coffee and baked
goods, is bringing local fan favorite to Waze, the
crowd-sourced traffic and navigation app. As part of Dunkin'
Donuts' partnership with Waze, the brand has arranged for football
star Rob Gronkowski to be the latest
free celebrity voice to help users across New England and
the United States tackle any drive
with turn-by-turn directions.
Beginning today, Waze users can select Gronkowski's voice
to help them make it to their destination as quickly and
easily as Gronk running unblocked to the end zone. In addition to
providing directions and traffic conditions, Gronkowski will also
remind users about Dunkin' Donuts locations along the way where
they can keep themselves running with the brand's famous coffee,
beverages and sandwiches, including Dunkin' Donuts' new
Tailgater Sandwich. The latest addition to Dunkin' Donuts'
all-day lineup features egg, reduced fat cheddar cheese and juicy
split smoked sausage topped with fire-roasted peppers and
grilled onion mix and Ancho Chipotle sauce on an oven-toasted
French Roll.
Rob Gronkowski signed a two year
contract with Dunkin' Donuts earlier this year. According to
Patty Healy, Field Marketing
Director, New England Region at Dunkin' Brands, "Rob Gronkowski's outgoing personality and humor
is a perfect fit for a celebrity voice guide for Waze. We are
excited to bring Rob's voice to Waze users for an entertaining ride
to their destination, with perhaps a stop at Dunkin' Donuts along
the way."
After typing in their destination address, Waze users can drive
with the app open on their phone to navigate to their end
destination, and can also contribute traffic and other road data,
share road reports on accidents, or any other hazards along the
way, helping to give other users in the area a 'heads-up' about
what's to come. Waze has more than 50 million worldwide users and
is available for free in more than 30 languages on iOS and Android
platforms.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts
is America's favorite all-day, everyday stop for coffee and baked
goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned the No. 1 ranking for
customer loyalty in the coffee category by Brand Keys for nine years running. The company
has more than 11,400 restaurants in 39 countries worldwide. Based
in Canton, Mass., Dunkin' Donuts
is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of
companies. For more information, visit www.DunkinDonuts.com.
About Waze
Waze is the social navigation pioneer,
leveraging mobile technology and a passionate global community to
redefine expectations of today's maps. Waze is home to the world's
largest network of drivers who work together daily to outsmart
traffic and save time and money. The app consistently recommends
the fastest routes based on real-time driving and data from more
than 50 million of users. From traffic reroutes to low gas price
alerts and relevant offers from favorite brands, Waze is one of the
most comprehensive driving companions in the marketplace. To
download the free Waze app for iOS or Android, visit
http://www.waze.com.
Contact:
Bonnie Taylor
RF|Binder for Dunkin' Donuts
781-559-0447
DDBoston@rfbinder.com
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SOURCE Dunkin' Donuts