Crocs, Inc. Expands Digital Footprint with New Online Offerings
September 23 2010 - 8:01AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced the launch and
redevelopment of a variety of new company websites and digital
assets to increase and enhance the company’s online presence. In
addition to providing supplementary revenue opportunities, the new
online offerings are designed to enrich the Crocs online
experience.
The new online offerings include:
- Launch of Canadian and
Australian websites. In the coming month, Crocs will launch new
consumer websites in Canada and Australia that will be housed on
the company’s global platform. The new Crocs Canada and Crocs
Australia sites will feature a redesigned look and feel while
providing a refined shopping experience for each respective market.
Australia will be the first country in the Asia-Pacific region to
use the Demandware platform for a Crocs site. Housing Crocs’
regional and country-specific websites on one global platform will
help ensure consumers around the world have similar online
experiences when interacting with the company online.
- Mobile site launch. To
capitalize on the growing number of consumers making purchases
through mobile devices, Crocs launched a new consumer mobile site.
The new site provides consumers a simple interface for a more
friendly shopping experience that can be accessed from a mobile
device anytime and anywhere, resulting in a surge in traffic.
- Corporate website
redesign. Earlier this summer, Crocs unveiled a new corporate
website (www.company.crocs.com) designed to make company
information easier to find for consumers, media, analysts and
investors. The redesigned site better reflects the brand’s fun and
vibrant personality and provides visitors with additional
background on the company and its leadership. Additionally, the
site houses a new online community and blog, Vitamin C, where
footwear enthusiasts can interact with the brand and each other to
share their passion for Crocs™ shoes. The blog is moderated by five
self-proclaimed Crocs brand fanatics who were chosen as Crocs
Ambassadors after three months, hundreds of creative contest
submissions and 10,000+ votes. Vitamin C visitors also will find
seasonal style tips from Alison Deyette, a nationally-recognized
lifestyle and personal style expert, along with daily surveys and
polls, previews of new shoe styles, and opportunities to share
personal thoughts, photos and videos.
“Our direct to consumer channel, which includes both
Crocs-branded retail stores and Crocs’ online presence is an
important part of our business strategy which we consistently look
to improve and invest in,” said Chris Ladd, Vice President of
Global Direct Sales. “Creating more and better experiences for
those looking to interact with Crocs online is a key to our growth.
With our increased digital footprint, we continue to develop
long-term brand platforms that resonate with Crocs loyalists and
expand our reach into new customer segments.”
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX) offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides
profound comfort and support for any occasion and every season. All
Crocs™ branded shoes feature Croslite™ material, a proprietary,
revolutionary technology that produces soft, non-marking, and
odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 125 countries. Every day, millions
of Crocs™ shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while
at work, school and play.
Visit www.crocs.com for additional information.
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