Caribou Coffee Expands Under New Partnership With CROSSMARK
August 03 2011 - 4:00PM
Business Wire
Caribou Coffee announced today its partnership with CROSSMARK, a
leading sales and marketing services company in the consumer
packaged goods (CPG) industry, to assist Caribou with the expansion
of their packaged coffee business.
"Growing our CPG business remains a top priority, as we continue
on our path to becoming a leading, multi-channel coffee company,”
said Mike Tattersfield, president and CEO of Caribou Coffee.
“Partnering with CROSSMARK will help accelerate Caribou’s growth
within this channel of business, and expand the national reach of
our brand.”
Already the second largest specialty coffeehouse operator in the
U.S., Caribou is rapidly expanding in grocery and mass merchandise
retailers nationwide, including Safeway, SUPERVALU, Hy-Vee, Harris
Teeter, Target and the recent addition of Publix in early 2011.
CROSSMARK has a national sales organization servicing over 800
direct buying retailers and 365,000 retail outlets throughout the
U.S. “We are very much looking forward to working with Caribou in
supporting the continued growth of their business,” said Todd
Mitchell, executive vice president at CROSSMARK.
“We are excited to leverage CROSSMARK’s expertise in grocery, as
we build on the success of our current multi-channel presence and
grow our distribution footprint,” said Hank Suerth, senior vice
president of commercial business at Caribou Coffee.
About Caribou CoffeeFounded in 1992, Caribou Coffee
Company is one of the leading branded coffee companies in the
United States, with a compelling multi-channel approach to their
customers. Based on the number of coffeehouses, Caribou Coffee is
the second largest company-operated premium coffeehouse operator in
the United States. As of July 3, 2011, the Company had
554 coffeehouses, including 147 franchised locations, in
20 states, the District of Columbia and nine international
markets. The Company’s coffeehouses aspire to be the community
place loved by guests who are provided an extraordinary experience
that makes their day better. Caribou Coffee provides the highest
quality handcrafted beverages, foods and coffee lifestyle items
with a unique blend of expertise, fun and authentic human
connection in a comfortable and welcoming coffeehouse environment.
In addition, Caribou Coffee’s unique coffees are available within
grocery stores, mass merchandisers, club stores, office coffee and
foodservice providers, hotels, entertainment venues and e-commerce
channels. Caribou Coffee is a proud recipient of the Rainforest
Alliance Corporate Green Globe Award and is committed to operating
practices that promote sustainability and environmental protection.
For more information, visit www.cariboucoffee.com.
About CROSSMARK®CROSSMARK is a leading sales and
marketing services company in the consumer goods industry that
provides growth solutions with exceptional service to manufacturers
and retailers. For over 100 years, CROSSMARK has been helping some
of the most powerful brands in the world reach and exceed their
business objectives across a wide range of retail channels.
Expertise encompasses the areas of headquarter sales, retail
merchandising, retailer solutions, event marketing, in-store data
collection, retail analytics, and business technology solutions.
Headquartered in Plano, Texas, CROSSMARK employs more than 30,000
associates worldwide with 40 offices throughout the U.S., Canada,
Mexico, Australia and New Zealand. www.crossmark.com
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