Brightcove Selected To Provide Livestream For Oracle’s Modern Marketing Experience
April 25 2016 - 9:00AM
Business Wire
Extends conference’s unique marketing insight
and thought leadership to audiences worldwide
Brightcove Inc. (NASDAQ:BCOV), a leading provider of cloud
services for video, today announced that it will provide the
keynote live stream for Oracle’s Modern Marketing Experience to
extend modern marketing insights to audiences worldwide. The live
content will be delivered using Brightcove Gallery, Brightcove’s
solution to publish live event experiences for each stage of the
live event lifecycle. Oracle® Modern Marketing Experience takes
place April 26-28, 2016 at the MGM Grand in Las Vegas, and the live
stream will be available at
modernmarketingexperience.brightcove.com.
Reaching the World’s Marketers through Brightcove Gallery
Live Event
Oracle’s Modern Marketing Experience will be live streamed using
Brightcove Gallery Live Event, Brightcove’s “live-event-in-a-box”
solution for companies who want to harness the power of live
streaming to engage external and internal audiences. Using Live
Event, marketers and corporate communications professionals are
able to publish live event destinations with a unique look and feel
for each stage of the live event lifecycle — from pre-event
promotion to live event streaming to post-event VOD — without
dedicated IT or other technical support.
Video Marketing for the Modern Marketer
In addition to the keynote live stream, Brightcove will be on
site at Oracle’s Modern Marketing Experience to showcase the power
of video marketing and marketing automation. Using Brightcove
Audience, marketers are able to integrate Video Cloud with Oracle®
Eloqua in a few clicks to pass video analytics and engagement data
into their marketing automation platform for lead capture, scoring,
and nurturing. At the conference, Brightcove will demonstrate video
marketing best practices and its full range of technology solutions
to help modern marketers use video to accelerate the customer
journey.
Supporting Quotes:
“We are thrilled to have Brightcove as the technology partner
that will be delivering the live experience at Modern Marketing
Experience. Modern Marketing Experience will be an exceptional
opportunity to engage with our customers, and the broader marketing
professional community to share the latest technology advancements
in modern marketing and marketing best practice. The high value
engagement paired with the fact that this technology is becoming
affordable, demonstrates a great way to share our conferences to
those unable to travel to the event.” — Andrea Ward, Vice
President, Marketing at Oracle Marketing Cloud
“Brightcove’s relationship with Oracle goes back to 2010 when it
first became a Video Cloud customer. Today, we support a wide range
of internal and external video use cases for Oracle. In recent
years, our Brightcove Audience integration of Video Cloud and
Oracle Eloqua has been the foundation of an expanded relationship
that includes the Oracle Marketing Cloud team. Their selection of
us as the live stream sponsor is yet another extension of the
fruitful collaboration between our companies and the work we’re
doing together in the Oracle Cloud Marketplace.” — Linda Crowe, VP
of Marketing, Digital Marketing Business Unit, at Brightcove
Supporting resources:
Oracle Modern Marketing ExperienceBrightcove GalleryBrightcove
Live EventBrightcove Video CloudBrightcove AudienceBrightcove for
Marketing
Brightcove on social media:
Brightcove BlogTwitterLinkedInFacebook
About Oracle® Modern Marketing Experience
The Oracle Modern Marketing Experience conference draws more
than 3,000 Modern Marketers to network with industry peers and
thought leaders, to gain hands-on education at the Oracle®Marketing
Cloud Academy, and to recognize the industry’s most innovative
marketers with the coveted Markie Awards.
About Oracle® Marketing Cloud
Modern Marketers choose Oracle Marketing Cloud’s digital
marketing solutions to create engagement, orchestrate experiences,
connect data, and optimize interactions that attract and retain
ideal customers. These solutions connect cross-channel, content,
and social marketing with data management and activation on a
proven system that marketers love and IT trusts. Visit
oracle.com/marketingcloud.
Oracle and Java are registered trademarks of Oracle and/or its
affiliates. Other names may be trademarks of their respective
owners.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has more than 5,000 customers in over 70
countries that rely on the company’s cloud solutions to
successfully publish high-quality video experiences to audiences
everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160425005394/en/
PressNorth America:Waggener Edstrom for
BrightcoveMorgan Witte,
512-527-7025mwitte@we-worldwide.comorEurope:Waggener Edstrom
for BrightcoveRebecca Lake, + 020 7632
3856rlake@we-worldwide.com
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