ITV Studios Daytime Transforms Workflows with Avid Solutions
May 19 2020 - 9:00AM
Avid® (Nasdaq: AVID) today announced that leading broadcaster ITV
Studios Daytime transformed the way it delivers its schedule of
live programming with Avid NEXIS® storage and Maestro™ graphics
solutions. Since relocating its core operations to temporary
facilities at the Television Centre in West London, ITV Studios
Daytime has overhauled its technology and streamlined its
production workflows for popular flagship programs such as Good
Morning Britain, Lorraine, This Morning and Loose Women.
With more than six hours of live programming broadcast every
day, a huge amount of content is required to keep audiences engaged
and entertained, all of which has to be readily available in
real-time. Avid NEXIS storage provides the reliability and
performance ITV Studios Daytime needed to keep its broadcast
schedule on track, accelerating production and real-time
collaboration while meeting the demands presented by broadcast
television in managing high volumes of content. With a proven track
record in providing security and scalability of multiple storage
tiers to support online, nearline and cloud, editorial teams using
ITV’s 10 online edit suites and 70 offline edit suites rely on Avid
NEXIS storage to share and access content to get clips on air
instantly and dynamically make changes to broadcasts without
disruption or downtime.
ITV’s workflow combines Avid NEXIS with Maestro graphics, which
has significantly simplified and streamlined the graphics creation
process for ITV Studios Daytime’s creative team. Integrated with
MediaCentral® to boost post production efficiency, Maestro | News
enables users to easily create, manage, distribute, and play out
high-resolution 3D, UHD and HDR graphics and videos. The
Avid-powered graphics workflow maximizes collaboration and
creativity, helping ITV Studios Daytime stand out from the
competition.
“We’re always looking for ways to do things faster, more
effectively and as cost-efficiently as possible, while ensuring we
keep audiences engaged at all times,” said Tim Guilder, Technology
Manager at ITV Studios Daytime. “Our programming is a staple of
British daytime TV and, by boosting collaboration and eliminating
unnecessary steps in production workflows, Avid’s infrastructure
enables our teams to drive creativity and content that keeps
audiences coming back for more.”
“As a longtime partner of ITV Studios Daytime, we’re extremely
proud to be involved in its journey toward faster, more efficient
workflows and operations,” said Ray Thompson, Director of Market
Solutions - Broadcast and Media at Avid. “With the integration of
Maestro | News and Avid NEXIS, ITV Studios Daytime has greater
flexibility and collaboration behind the scenes when creating the
programs that entertain millions of U.K. viewers every day.”
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
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Blogs.
© 2020 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNews, Maestro,
MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contacts:
AvidDave Smith978.502.9607david.smith@avid.com
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