ATARD Atari (MM)

- PR Campaign for Test Drive Unlimited Recognized as Top Program for Arts, Entertainment and Media - NEW YORK, Jan. 19 /PRNewswire-FirstCall/ -- Atari, Inc. (NASDAQ:ATARD), one of the world's most recognized brands and a third-party video game publisher, has been named a finalist in the PRWeek Awards 2007 program for excellence in the public relations field in the Arts, Entertainment & Media category. The competition is the industry's highest accolade, given annually to the best corporate, non-profit, and agency teams, as well as for the campaigns they produce. Atari was nominated for its campaign supporting the critically-acclaimed Test Drive Unlimited game, developed for the Xbox 360(TM) video game and entertainment system from Microsoft. Test Drive Unlimited (TDU) for the Xbox 360 was the company's first entry into the next-generation console market. The ultimate automotive and lifestyle gaming experience, Test Drive Unlimited provides gamers with M.O.O.R.(TM): Massively Open Online Racing and the pure freedom to go wherever they choose, whenever they choose and race whoever they choose all in a spectacular, wide open tropical setting. PRWeek received nearly 700 entries in 32 categories for work done during the last year. Winners will be announced at a gala ceremony to be held at Tavern on the Green in New York City, on March 8. "Atari is a company that recognizes and supports the power and importance of public relations," said Andrea Schneider, director, public relations, Atari, Inc. "The Test Drive Unlimited p.r. campaign was one of true collaboration, inspiration and enjoyment, and we are thrilled that our hard work has been acknowledged by the PRWeek and that Atari has been named a finalist in this awards program." "The PRWeek Awards honors the highest degree of creativity and professionalism in public relations," says PRWeek Editor-in-Chief Julia Hood. "The finalists' successes demonstrate why the p.r. industry is thriving, and growing faster than the overall market for advertising and marketing." About PRWeek Launched in the United States in November 1998, PRWeek is the first weekly magazine to offer nationwide coverage of the public relations business. As the leading trade magazine for the PR industry, it carries the latest news, in-depth analysis, top columnists, and reviews of campaigns. In addition, PRWeek distributes some of the most comprehensive research for PR practitioners including the annual Salary, CEO, Marketing, and Corporate Surveys, as well as key industry sector rankings and regional forums. Daily news updates, as well as the full content of the print edition, can be found at http://www.prweek.com/. About Atari New York-based Atari, Inc. (NASDAQ:ATARD) develops interactive games for all platforms and is a third-party publisher of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as The Matrix(TM) (Enter The Matrix and The Matrix: Path of Neo) and Test Drive(R); and mass-market and children's franchises such as Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), one of the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/. Safe Harbor Statement With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings. The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations. (C) 2007, Atari, Inc. All rights reserved. ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates. DATASOURCE: Atari, Inc. CONTACT: Andrea Schneider of Atari, Inc., +1-212-726-4259, or Web site: http://www.atari.com/ http://www.prweek.com/

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