AMD APUs & GPUs Accelerate Latest Creative Tools & Productivity Enhancements for Adobe Creative Cloud Professional Video Work...
April 04 2014 - 8:00AM
Marketwired
AMD APUs and GPUs Accelerate Latest Creative Tools and Productivity
Enhancements for Adobe Creative Cloud Professional Video Workflows
AMD and Adobe Collaboration Enables Real-Time, Pro-Level
Production Workflows for 4K and Beyond for Adobe Premiere Pro CC,
SpeedGrade CC and Media Encoder CC Users
LAS VEGAS, NV--(Marketwired - Apr 4, 2014) - NAB 2014 (Booth
SL10405) -- AMD (NYSE: AMD) today announced its ongoing
collaboration with Adobe has yielded numerous performance
optimizations for new creative functions and workflow enhancements
that will be available soon to video professionals using Adobe®
Creative Cloud™. This latest wave of features includes high
performance debayering for RED™ camera R3D media files, enhanced
performance for new masking features, a new time-saving master clip
capability and other tools.
Today's announcement builds on the already impressive additions
the companies have made available in recent months, which began
with OpenCL™ support through the Adobe Mercury Playback Engine to
speed up Adobe® Premiere® Pro CC workflows. AMD App
Acceleration via the open standard OpenCL API brings the massive
parallel compute power of AMD A-Series APUs, AMD Radeon™ graphics,
and AMD FirePro™ professional graphics to bear on the sophisticated
capabilities within Adobe Premiere Pro CC, Adobe SpeedGrade™CC, and
Adobe Media Encoder CC. That performance also scales with AMD
dual-GPU configurations, including dual AMD FirePro GPUs for the
latest generation Apple Mac Pro systems.
"OpenCL enables us to deliver a radically improved experience to
Adobe Creative Cloud users with the muscle needed for today's most
demanding workflows, including real-time production with 4k and
beyond," said Steve Belt, corporate vice president, Product
Management, AMD. "Our longstanding collaboration with Adobe
provides a direct pipeline between the fantastic features most
desired by customers in key Adobe Creative Cloud products and the
accelerated performance offered by AMD's advanced compute core
architectures."
"AMD processing power brings the full potential of Adobe
Creative Cloud to life for professional users," said Simon
Williams, director of Strategic Relations at Adobe. "Working
together, AMD and Adobe continue to deliver a steady stream of
advances that optimize the apps video professionals rely on every
day. Together we enable video pros to push their creative
boundaries and take on any production challenge, including the
latest workflows for 4K and higher."
Attendees at NAB 2014 will have a first-hand opportunity to see
demonstrations of more than a dozen new features in Adobe Premiere
Pro CC, including many that use OpenCL acceleration through the
Mercury Playback Engine to access the performance of AMD graphics
processors. Highlights of the new features include:
- A new feathering masks tool, accelerated by AMD processors,
enables editors to alter, cover, highlight, or obscure specific
sections of video content and blend the edges of the alterations
for a more aesthetically pleasing result. Feathered masks can be
used in conjunction with a new mask tracking feature that lets
editors create animated masks in Adobe Premiere Pro CC that can
automatically track objects from frame to frame. Editors can use
Dynamic Link to Adobe After Effects® CC at any time to take
advantage of more advanced tracking tools.
- The new Master Clip Effect tool in Adobe Premiere Pro CC
works in conjunction with AMD hardware acceleration to save time
for editors by enabling them to apply effects once to a designated
"master clip" and then have those accelerated effects automatically
applied to all other instances of that clip within a sequence.
AMD acceleration also powers the expansion of Adobe Premiere Pro
CC support for popular high resolution camera workflows and their
associated formats:
- A new debayering feature for media from RED cameras uses AMD
hardware acceleration to provide real-time debayering and video
playback of 4K R3D files. Now editors can work natively and
make the most of the impressive quality footage from these popular
cameras. The accelerated debayering scales to take full advantage
of multiple AMD GPUs when rendering out projects.
- Previously announced and released support for Blackmagic
formats in Adobe Premiere Pro CC has been expanded to now include
the Blackmagic Pocket Cinema Camera JPEG format in addition to the
existing support for CinemaDMG.
- Hardware-accelerated debayering for Convergent Design Odyssey7Q
monitor/recorder products will now also be available through the
CinemaDNG workflow.
- Access to real-time settings and properties for both CinemaDNG
and RED R3D media formats through Premiere Pro CC provides editors
with much greater control over the desired look and quality.
- Adobe Premiere Pro CC support for the all new ARRI AMIRA
camera's 3D lookup tables (LUTs) in ProRes format. AMD hardware
acceleration powers the Lumetri Deep Color Engine to enable editors
to playback the entire palette of AMIRA identified color looks in
real-time.
Both AMD (Booth SL10405) and Adobe (Booth SL3910) will showcase
the complete range of AMD OpenCL accelerated and enhanced video
workflows at the 2014 NAB Show, April 7-10 at the Las Vegas
Convention Center. Visitors will be able to see demonstrations and
experience first-hand the performance available across a broad
range of workstations and graphics cards available for any
budget.
Supporting Resources:
- With Adobe® Creative Cloud, a simple monthly membership gives
you the complete collection of Adobe creative software products.
Along with cloud storage, Creative Cloud members automatically get
access to new tools and product updates as soon as they're
released.
- Read about how AMD APUs and GPUs Accelerate Latest Creative
Tools and Productivity Enhancements for Adobe Creative Cloud on AMD
Blogs.
- For information about the new features that are coming soon to
video apps in Adobe Creative Cloud, visit Adobe at NAB 2014.
- Learn more information about AMD Performance.
- Learn details about AMD and Adobe.
- Find more information about AMD FirePro™ Graphics.
- Find more information about AMD A-Series APU
- Find more information about Adobe.
- Find more information about AMD.
About AMD AMD (NYSE: AMD) is a semiconductor design innovator
leading the next era of vivid digital experiences with its
groundbreaking AMD Accelerated Processing Units (APUs) that power a
wide range of computing devices. AMD's server computing products
are focused on driving industry-leading Cloud computing and
virtualization environments. AMD's superior graphics technologies
are found in a variety of solutions ranging from game consoles, PCs
to supercomputers. For more information, visit
http://www.amd.com.
Contact: Kristen Lisa AMD Public Relations (512) 602-6020
kristen.lisa@amd.com
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