WELLESLEY HILLS, Mass. and
CONWAY, Ark., Dec. 12, 2017 /PRNewswire/ -- RedPoint
Global, a leading provider of data management and customer
engagement technology, today announced an expanded partnership with
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers. As part of this relationship, RedPoint customers
now have access to a continuous flow of leading 3rd
party audience enhancement data, AbiliTec® a proprietary identity
resolution solution that creates accurate identifiers for
individual customers, and leading Data Quality hygiene services.
The partnership empowers marketers with the deepest customer
understanding to create more dynamic audience insight and
personalized engagement. In turn, consumers will benefit from a
more relevant relationship with the brands they love.
Combining Acxiom's industry-leading identity resolution, data
quality hygiene services, and real-time access to powerful
InfoBase® consumer data enhancement with RedPoint Global's
solutions allows marketers to enhance their customer data with
demographic, psychographic, and behavioral data, enabling them to
provide an optimized customer engagement experience across the
enterprise. Creating highly-personalized, relevant experiences via
the RedPoint and Acxiom partnership helps marketers further
strengthen consumer loyalty to their brand.
"We are excited to offer enterprises an out-of-the-box,
integrated option to enrich their customer data on demand, directly
within the RedPoint customer data platform," said RedPoint Global
Chief Strategy and Marketing Officer John
Nash. "Leveraging Acxiom data and identity resolution
natively within RedPoint enables enterprises to better close the
strategy-to-execution gap caused by customer data that is either
incomplete or inaccessible, particularly when it is needed most to
drive hyper-personalized engagement at the cadence of the
customer."
RedPoint Customer Engagement Hub™ users will experience a
seamless process of real-time engagement with customers by
activating an Acxiom AbiliTec module within the RedPoint user
interface. The data ingested through AbiliTec will add to the data
that currently makes up the golden record, a single precise view of
the customer within RedPoint. From there, users have access to
dynamic customer data that can help improve accuracy of
orchestrating engagement enterprise-wide. Having the best data
possible enables marketers to generate insights that drive
contextually relevant interactions with customers across all
touchpoints.
"Our partnership provides RedPoint customers access to a wealth
of audience insights and leading identity resolution technology to
seamlessly integrate information and merge customer data," said
Chandos Quill, VP Global Data and
Strategic Alliances, Acxiom. "RedPoint users can now more
efficiently access and utilize audience insight data with greater
speed and precision than ever before, for stronger personalized
customer engagement and experiences."
The integration of audience insights and AbiliTec is an
expansion of the current RedPoint partnership with Acxiom, which
includes LiveRamp and Acxiom Marketing Services.
About RedPoint Global Inc.
RedPoint Global provides
market-leading data management and customer engagement technology
that empowers organizations to optimize customer value and deliver
their brand promise with high contextual relevance across all
touchpoints. The RedPoint Customer Engagement Hub delivers a
unified view of each customer, in-line analytics to determine
next-best actions, and intelligent orchestration to personalize
engagement across the enterprise. Leading companies of all sizes
trust the RedPoint Customer Engagement Hub to power their customer
engagement strategy and drive profitable revenue growth. For more
information, visit www.redpointglobal.com.
About Acxiom
Acxiom provides the data foundation
for the world's best marketers. We enable people-based marketing
everywhere through a simple, open approach to connecting systems
and data that drives seamless customer experiences and higher ROI.
A leader in identity and ethical data use for more than
48 years, Acxiom helps thousands of clients and partners
around the globe work together to create a world where all
marketing is relevant. Acxiom is a registered trademark of Acxiom
Corporation. For more information, visit Acxiom.com.
Contact:
Katie McGovern
kmcgovern@shiftcomm.com
SOURCE RedPoint Global Inc.